2019 Trends in Web Design

2019 trends in web design, with so many new developments, is almost mind-boggling when you think of all the possibilities. In previous years we have seen creative design trends and advancements in technology that have led to websites becoming smarter, with machine learning and subtle interactions. New acronyms have become a second language – SEO, SERP, CTA, CSS, HTML and more. It’s a lot to learn and understand, let alone use it for effective web design.

So far, trends for the current year are varied, with so many new developments for web design that it’s easy to become overwhelmed at times. As you know, we have previously talked about the importance of digital marketing strategies, like Pay-Per-Click, and Google My Business, and how blogs and social media are important to creating successful, mobile responsive websites. 

Now, we need to slow down and look at which trends in web design have sustainability. Further, we need to know what we can expect to see in the remaining months of 2019 and leading into 2020. Whether you are interested in a completely new web design built from the ground up or plan a website redesign, the first thing is to carefully consider what your specific needs are and make a plan.

Web Design Trends To Consider

With the new trends for 2019, we are seeing a combination of aesthetics and technology. Web design is becoming more accessible by implementing web design elements, some of which are:

• Minimalism a/k/a Flat Design – One important design element for fast-loading websites is a flat design, which makes use of white space. In addition, using a bright color palette and simple two-dimensional illustrations can really make a website pop. This is one of the most classic and timeless web design trends and is often the go-to aesthetic of choice by website designers. By eliminating clutter and unnecessary elements of design, a flat design ensures that users focus on what’s important. Importantly, it increases traffic to your website, fosters brand recognition and makes navigation easier.
• Color vs Black-and-White Palette – Another vital element of high-quality web design, when color is used it can cultivate a mood, unifying the brand and creating visual landmarks. Combining a black-and-white color palette with a minimal amount of color can have a striking effect, highlighting points of interest and inspiring calls-to-action.
• Animated GIFs – Using relevant to your brand GIFs (graphics interchange format) are engaging and invite a user’s interest. GIFs instantly convey an idea while being engaging and entertaining at the same time. They work on most browsers and mobile devices so are accessible to almost everyone. GIFs are a popular option for Facebook and other social media posts.
• Chat Bots – Artificial intelligence and the capabilities of bots have grown increasingly important in web design. Bots give users instant responses, filtering them to the appropriate contact. We see it every day as auto-suggestions on Google and Facebook, asking if we want to be tagged in a post or image.
• Organic Shapes – Any shape that is irregular and uneven is defined as an organic shape – rather, it is not a perfectly linear shape but is more like a free handed drawing. Natural shapes and smooth lines, when combined with an image or illustration, add a human touch to your website. It makes the website come alive through the illusion of movement, inviting users to engage and interact.
• More Video Content – Google has taken the idea of including video content on a website to a new level by mixing search page results (SERP) with video content located above standard web pages. This effectively makes websites that prioritize video production more easily searchable, more efficient, and makes sharing relevant content easier.

There are numerous other important responsive website design elements trending, and this is just a small example. At the end of the day, as an important first step to creating a website design plan, including new design trends is key. It helps to ensure your website reaches your target audience and grows your brand. 

When you want an accessible, diverse, modern web design, the experienced, creative professionals at KC Web Specialists have the skills and resources that can work for you.

Located in Overland Park, Kansas, we are your Kansas City website designer and developer experts. We can create a modern, responsive website for your business. If you have an established website already we can help with a complete redesign to make it more Google-friendly. Give us a call to schedule a consultation!

KC WEB SPECIALISTS

(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City Google Partner, with more than a decade of web design experience.