8 SEO Company Trends For 2022
Every SEO company knows that SEO must provide high-quality, trustworthy, authoritative content. With Google constantly updating its algorithm, it takes a lot of work to make sure websites will rank. Here are eight trends that are helping websites get ahead in 2022.
1. Optimizing Core Web Vitals
Page experience, which is now quantifiable by Core Web Vitals, is now officially a ranking factor for Google. Core Web Vitals include these performance metrics:
- Largest Contentful Paint (LCP): how long it takes to load the largest content asset on the page.
- First Input Delay (FID): how long it takes your website to respond to a user’s first interaction with the page.
- Cumulative Layout Shift (CLS): the number of unexpected layout shifts that occur during the lifespan of the page.
Of all the improvements you can make this year, Core Web Vitals are likely to have the most noticeable impact on your SERP. If you don’t have the in-house staff to make these more technical optimizations, it is well worth hiring an SEO company.
2. Answering Questions “People Also Ask”
Google’s “People also ask” feature now shows up on close to 50% of searches, according to a recent study. Because this feature is placed at the top of search results, often above the top ranked site, you want your pages to show up in it.
To take advantage of this feature, you must provide answers to common questions within your content. When you do keyword research, identify long-tail question keywords that your target audience asks. Then include those questions in your headings and answer them comprehensively in the body.
3. Clustering Keywords
Google’s natural language processing (NLP) technology has advanced considerably, which has made keyword targeting much more complex than it used to be. Google now ranks landing pages for multiple keywords, so if you’re only optimizing for one, you’re missing out.
Keyword clustering means identifying multiple keywords with similar search intent and creating pages that target the “clusters.” For example, we could create a web design keyword cluster with keywords like:
- Web designer
- Web design
- Website design
- Website designer
4. Using AI-Generated Content
New AI-assisted content tools such as CopyAi, Headlime, Jarvis, and others are enabling content teams to generate more SEO-optimized content more quickly. They are not a replacement for human content writers, as they are still prone to odd phrasing and obvious errors, but they can provide a starting point far ahead of scratch. AI content tools can generate topics and titles, mass produce meta tags, and provide outlines or first drafts of content with only a few pieces of key information input.
5. Using Content Optimization Software
Content optimization tools use NLP algorithms similar to Google’s to identify keywords, subtopics, synonyms, and even common questions that search engine crawlers seek on the page when promoting content. Utilizing this information to optimize your content can have a significant and nearly immediate impact on the total keywords and average SERP your page ranks for.
6. Using More Structured Data And Rich Snippets
Schema.org markup is a shared vocabulary of microdata that helps the big search engines understand the content on web pages better and allows them to show up as rich snippets. Rich snippets show users the exact content they’re searching for, which translates to a better user experience. Previously, you could create your own snippet using Yoast SEO or similar, but Google no longer uses that, instead providing a snippet customized for the search term and user.
Google is supporting new schema markups every year. Organizations that use schema markup have a head start on their competitors, as many digital marketers aren’t utilizing it yet. Read through Google’s list of rich results to find the ones relevant to your content here.
7. Creating Long-Form Content
Google prefers high-quality content. Content length itself is not a ranking factor, but longer content frequently gets better rankings. This is because long content is more likely to display the E-A-T signals like in-depth content and original research and analysis that Google associates with quality.
8. Using A Skilled SEO Company
Companies of every size located all around the country can benefit from competent, professional SEO optimization. Whether your business is a mom & pop store or a multi-national distributor of goods, an optimized website is a necessity!
Benefits of using a skilled SEO company:
- Improves SERP Ranking
- Increases Quality Website Traffic
- Generates Measurable Results
KC Web Specialists Is Your Local SEO Company
KC Web Specialists help businesses in Kansas City and nationwide improve their Google ranking. Whether you’re looking to boost your local search rankings, increase your online visibility, build more citations, or develop a strong online presence, our team of Google SEO experts is always on top of the ever-changing world of online marketing. For more information, contact us at 913-489-7866, ext 107, or click here to request your *FREE* SEO evaluation.
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