A Web Designer Can Improve User Experience
A web designer can improve your website’s user experience by implementing the best design components and strategies to meet their needs. According to Amazon Web Services, more than 85% of online shoppers say they will not return to a website where they’ve had a poor user experience. User experience (UX), therefore, is crucial for generating leads and sales online.
It is easy to fall into the trap of believing that a website only needs to look nice, but the most gorgeous website in the world will fail if it’s a pain to use. When it is done well, users should not even think about the design of the website. It should simply be easy for them to navigate intuitively and find what they are looking for.
How A Web Designer Improves User Experience
A skilled website designer uses a variety of strategies to enhance user experience. Here we will discuss a few of the most important.
Fast Loading Speed
Modern users expect websites that load quickly. More than 40% of users will leave a site if it takes more than 3 seconds to load, and conversion rates are higher for pages that load in 2 seconds or less. It is crucial to ensure that every part of your website loads fast and without errors.
Inconsistent design can make visitors feel lost and confused. The design of your website, including fonts, design elements, headings, and images should be the same across every page of your website. When web design is incongruous, it gives the impression of being slapdash and unprofessional.
Well-Balanced White Space
Creating margins, or negative space, around your content makes it stand out. Text that is padded with negative space is easier to read and can increase user attention significantly. It is essential to balance the white space with all the necessary information so that it is neither cluttered nor stark.
Compelling Calls To Action
A call-to-action (CTA) is a website element or content that motivates online users to do something. Using strategic CTAs, a web designer targets your audience to get their attention, draw them in, and tell them what to do. CTAs should utilize bold colors and action words to get users’ attention and motivate them to act.
Website Design For UX In Kansas City
A fast, consistent, easy-to-read and navigate website is essential for search engine optimization as well as direct sales. It makes good sense to hire a web designer who is skilled in local SEO as well as website design.
KC Web Specialists are website designers and developers with thousands of successful websites to our credit. We take a proactive approach to integrating the skills of our staff into providing sound, creative websites that reflect the brand, appeal to a wide audience, and invite user involvement.
When you need a professional designer for your small business website, trust KC Web Specialists to get results. Request your free website evaluation today!
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
Overland Park, Kansas
KC Web Specialists Marketing Office
KC Web Specialists Accounting Office
1475 Walnut Street, Suite 16
401 W. Frontier Ln, Suite 200A
Kansas City, Missouri 64106
Olathe, Kansas 66061