October 17, 2023
Affordable Google Ads Strategies
So, you’ve heard about Google Ads and you’re thinking, “Are they going to empty my wallet faster than I can say ‘click’?” It’s a common concern. But fret not, because we’re here to clear the air and arm you with the insights you need to navigate the digital advertising landscape.
Google Ads work like an auction, but it’s not just about throwing money at Google. There’s a smarter way to play this game, and it doesn’t always mean spending more. Imagine paying less for each click, showing your ad to the right people at the right time, and watching your business thrive. The dream of effective and affordable advertising is within reach.
Throughout this blog, we’ll break down Google Ads into bite-sized pieces. We’ll cover things like Cost-Per-Click, Quality Score, ad positioning, and budget management. By the end, you’ll not only understand the game but be ready to play it smart. Let’s dive in and make Google Ads work for you without breaking the bank.
Understanding Google Ads Costs
If you’re stepping into the world of digital advertising, you’ve probably heard the buzz around Google Ads. But what exactly determines the cost of your Google Ads campaign? Let’s demystify it.
At the heart of it all is Cost-Per-Click (CPC). This is what you pay every time someone clicks on your ad. Think of it as a bidding war, but it’s not just about the highest bidder taking it all. Several factors influence your CPC, and understanding them is key to cost control.
Your Quality Score matters. It’s a measure of your ad’s relevance, landing page quality, and click-through rate. The better your Quality Score, the less you pay. So, crafting compelling ads and optimizing your landing page can be cost-effective strategies.
Then there are bidding strategies. You can go manual, with full control, or embrace automation for convenience. Both have their pros and cons.
Remember, it’s not just about paying more. Google Ads rewards smart strategies, where you can achieve results without breaking the bank. So, stay tuned to unravel the Google Ads cost puzzle.
Bidding Strategies in Google Ads
When it comes to advertising on Google Ads, it’s not just about creating a compelling ad and setting it loose on the internet. Bidding strategies play a pivotal role in the success of your campaigns.
If you prefer a more hands-off approach, automated bidding is your ally. Google’s smart algorithms step in, adjusting your bids to get the best results. It can save you time and optimize your spending.
But here’s the kicker – there’s no one-size-fits-all strategy. The choice between manual and automated bidding depends on your goals and resources.
Manual bidding gives you the precision to fine-tune your budget. It’s perfect for those who want to closely monitor their ad spending and are well-versed in their market’s behavior.
On the flip side, automated bidding can be a lifesaver for those with limited time or those who are just dipping their toes into the world of Google Ads. The algorithms work tirelessly to get you the most bang for your buck.
Your choice of bidding strategy can make or break your Google Ads campaigns. So, understand your goals and resources, and pick the strategy that fits like a glove. Your ads’ success is counting on it.
Position vs. Cost in Google Ads: Striking the Balance for Success
In the dynamic world of online advertising with Google Ads, it’s all about finding that sweet spot between ad position and cost. The eternal question is, do you need to shoot for the top position to get results, or can you make it work from a more modest spot?
The Importance of Ad Position:
Your ad’s position on the search results page matters, there’s no denying that. Being at the top often means more visibility and potentially more clicks. However, there’s a catch – the higher you aim, the more you may end up paying for each click.
But here’s the kicker – it’s not always a straightforward trade-off. Sometimes, a lower position can be more cost-effective, especially if you’re in a competitive market. It’s about understanding your target audience and how they interact with ads.
Balancing Position and Budget:
Balancing position and budget is like walking a tightrope. Striving for that prime ad position may give you more clicks, but it can burn through your budget fast. On the other hand, settling for a lower position might save you money, but if it’s too low, your ad might go unnoticed.
So, what’s the key to success in Google Ads? It’s finding the equilibrium between ad position and cost that aligns with your goals. Sometimes being at the top makes sense; other times, you’ll achieve more by being cost-conscious. It’s a delicate dance, but once you find that balance, your Google Ads campaigns will thrive.
Ad Relevance and Ad Rank
In the world of Google Ads, Ad Relevance and Ad Rank emerge as key players in ensuring campaign success. Ad Relevance isn’t merely about crafting an ad; it’s about crafting an ad that perfectly aligns with your audience’s intent and needs. When your ad resonates, you’re not just providing solutions, but you’re also lowering costs while boosting visibility.
On the flip side, Ad Rank takes center stage as Google’s scorecard. It assesses not only your bid but also your ad’s quality and relevance. A high Ad Rank can secure prime ad positions without the need for an extravagant bid, making your campaign both cost-effective and prosperous. Together, Ad Relevance and Ad Rank form the dynamic duo that maximizes your advertising impact in the world of Google Ads.
Mastering Keyword Research and Selection for Google Ads Success
In the intricate domain of Google Ads., one of the keystones of a successful campaign is undoubtedly effective keyword research and selection. These are the words and phrases that act as the bridge between your ads and your potential customers.
Keyword research begins with understanding your audience. What are they searching for? What terms are they using? This foundational step involves delving into the minds of your potential customers to anticipate their needs.
Tools like Google’s Keyword Planner can be your best friend in this journey. They offer insights into search volume, competition, and cost-per-click data. Armed with this information, you can begin to build a list of keywords that are not only relevant to your business but also likely to bring in clicks without breaking the bank.
One essential strategy is to strike a balance between broad and specific keywords. Broad keywords may cast a wide net but can be expensive, while long-tail keywords are more precise and often more budget-friendly. Remember, it’s not just about finding the right keywords; it’s about continuously optimizing and refining your list.
Mastering the art of keyword research and selection is the cornerstone of successful campaigns. Your chosen keywords are the guiding stars, leading potential customers to your offerings, and when done right, they can be a powerful force in driving your business forward.
Budget Management in Google Ads: Navigating Your Path to Success
When it comes to running effective campaigns on Google Ads, budget management isn’t just a financial task – it’s a strategic one. Your budget isn’t just about the dollars you allocate; it’s about how you allocate them for optimal results.
Start by setting a realistic budget, considering your advertising goals and the competitive landscape. It’s not about going all-in; it’s about allocating your resources wisely. And remember, flexibility is key. Your initial budget might not be set in stone, and adjustments may be necessary as your campaigns progress.
The daily vs. monthly budgeting debate is an essential one. Should you pace your spending evenly over the month or set daily limits? The choice often depends on your business objectives. Monitoring and optimization are crucial regardless of which approach you take.
The art of preventing overspending involves keeping a vigilant eye on your campaigns, setting up spending limits, and actively monitoring performance. Google Ads provides tools to help you manage and optimize your budget effectively.
With Google Ads, budget management isn’t just about numbers; it’s about making your resources work for you. With careful planning, continuous monitoring, and strategic adjustments, you can ensure that every dollar you invest in your campaigns is a step closer to achieving your advertising goals.
Google Ads Specialists For Over 16 Years
For more than sixteen years, KC Web Specialists has been helping businesses throughout the Kansas City Area and the United States stay visible and relevant with progressive web design, modern website development and SEO services. Want to know how your site currently stands from an SEO perspective? Click for our “Website Design Services” and we’ll get you an answer specific to your current Website situation.
KC Web Specialists | (913) 745-7884, ext. 1 for sales | Overland Park, Kansas
KC Web Specialists Marketing Office | 1475 Walnut Street, Suite 16 | Kansas City, Missouri 64106
KC Web Specialists Accounting Office | 401 W. Frontier Ln, Suite 200A | Olathe, Kansas 66061
Posted in Google Ads
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Kansas City Physician Partners, Inc. vetted several companies to help us overhaul our outdated and messy website. After... being quoted a timeframe of 6-9 months and costs just north of $50k by a couple of big fancy web companies, we came across KC Web Specialists. Chris and his team were the only ones who made us feel that our overly complicated website situation was manageable. The process was straight forward and we received constant communication during the design phase. They had our project complete in 2 months and their cost was more than reasonable. Now that our website is live, KC Web Specialists have trained us to manage our own website, while still providing professional support as needed. If you are looking for a local and professional team to enhance your website, look no further! KC Web Specialists provided a wonderful personalized experience and will be longtime business associates and friends of Kansas City Physician Partners, Inc. Thanks again, Chris and team!read more
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We have used KC Web Specialists for our business website over the course of last 8 years. Everyone we've worked with in... the process of building and redesigning our website over the years has been kind, professional, communicative, extremely knowledgeable, and have been able to give us the exact final product that we've been aiming for. Highly recommend!read more
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15:19 14 Mar 23
We are a small business that does not house a IT team so we were very nervous to update our site. We interviewed... several Web companies and instantly knew this would be the right fit for Golden Boy Pies, Inc. They stared with a timeline that was super impressive, and were EXTREMELY patient with us as we ran behind on the items they needed. The entire team was patient, they explained everything, listened to, and valued all of our input. Our new site is now live and we Love it! We are still able to call, ask questions, and get help when needed. Our customers are so impressed and we receive compliments on the new site often.read more
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14:58 02 Mar 23
I am an MSW student intern at the United Way of Leavenworth County, KS this semester. I am a non-traditional student... and have previously worked in several internet service providers from 1999 to 2008, on several help desks. I've worked at mom and pop ISPs and international ones. I mention this to establish the depth of my appreciation of and gratitude for Jeff Forrester's help. I have seen great service and poor service, and Jeff's customer service is outstanding.I am writing today to put in a good word for Jeff Forrester. I cannot laud his efforts or extoll his virtues enough. I came to him last week with a rush job for the United Way, which required both interfacing with PayPal and creating new content.Jeff is very patient; he stuck with the job and showed no signs of frustration with the complicated authentication issues we were having. I am sure he felt frustrated, because setting up both his and my authentication, while the United Way is in leadership transition, was a real pain in the neck. He never let it show. When I had updates this week, he made them quickly. I appreciate his patience.Jeff is flexible; he offered several options for me to transmit the content we needed posted. He worked with me, instead of dictating how it needed to happen. I appreciate his willingness to meet me where I am technically.Jeff is quite proficient; he made the work look easy. He put up our content quickly, and did it right the first time. I appreciate his expertise.Jeff is friendly; he is very easy to work with. He maintained grace and humor in the midst of a stressful experience. I appreciate his good nature.Please know that I will recommend your company and his work to anyone who needs a website. Jeff is a valuable asset to your company and he represents you well.Please reward him well. He's a gem.read more
landon W.
16:25 20 Feb 23
I had my website edited and they did a fantastic job. Great communication, easy to work with, and affordable.
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22:17 02 Feb 23
Very professional company to do business with! Worked with me through every step to create exactly what I envisioned... and exceeded expectations! Will be highly recommending them to anyone with website needs from now on!read more
Ken R.
22:41 08 Dec 22
Chris & the team @ KC Web Specialists were awesome to work with. Expertly guided us thru the entire website development... process from start to finish and for a very reasonable cost as well. Thank you very much, Rosberg Realty - Olathe, KS.read more
Jayana DeWolf P.
06:04 29 Nov 22
I have known and worked with KC Web Speicalists for over 10 years. I send him referrals with confidence! They truly do... know how to get things done online!read more
Ken H.
00:58 20 Nov 22
Affordable, helpful, and willing to compete with pricing.
Vicki H.
14:56 23 Sep 22
Chris and Brandon are great at what they do. Only been a couple of weeks and the results are amazing! Thanks again Kc... webread more
Lauren B.
20:01 21 Sep 22
KC Web Specialists built a great website for my small firm. They were always quick to respond and help with updates to... my site. They train you how to update your website by yourself after they finish. I would highly recommend them to anyone.read more
Adam Z.
13:54 20 Jul 22
Chris and his team were fantastic to work with. They listened to my objectives and then they crafted a website based on... what I needed. They stayed on track with our timeline and got the job done as promised.read more
Ryan E.
19:41 21 Apr 22
KC Web Specialists did a great job of understanding our needs, and clearly providing a solution. They are very easy... and efficient to work with, highly recommend.read more
Laura S.
14:18 21 Mar 22
We worked with Chris and his team at KC Web Specialists. They were helpful with our project, available when needed, and... created a beautiful website for our daughter's new foundation. Highly recommend!read more
Joan M.
06:30 17 Mar 22
If you're a small business and need a new website or need to update an old one, this is the company for you! You get... lots of support from real people you can actually talk to in real time as the project progresses. As someone who's not very tech savvy, nor especially wants to be, I couldn't imagine having a better experience with creating my new website than with KC Web Specialists! The people I worked with (Chris, Jayana, Cody) are super nice and also extremely knowledgeable. No matter what challenge arose, it was quickly addressed and solved to my satisfaction. I never felt rushed in meetings and any question I had was patiently explained in detail so I could understand it. And I love the design of the new site! It looks very professional, and also interesting with lots of color, images, and texture. Plus I received a lot of coaching on how to do basic things so I don't have to pay someone every time I want to make small changes. Highly recommend this company!!read more
The Grove Spa Kansas C.
21:37 16 Feb 22
We have been very impressed with the results we have seen with KC Web Specialists in the few short months we have... worked with them! Chris is an expert at what he does, and works hard to make sure his clients get the results they are looking for. I was unsure if an outside company would be able to understand my business and our marketing needs, but I have been pleasantly surprised and it has been a huge relief to have this part of our business so much more organized and effective!read more
Keith K.
21:39 06 Jan 22
We needed an upgrade to our website so contacted KC Web Specialist. They have excellent company reviews and an A+ BBB... rating. Chris and his team have been great to work with. They were very responsive to any questions or concerns. I would recommend there services to anyone!read more
Dennis C.
00:02 07 Dec 21
We had issues with our website. It was not fully functional to due things being out of date. Chris and his team were... very prompt at determining the problem, providing recommendations and price options. They had us up and running in no time. Highly recommended.read more
Michelle W.
13:33 06 Oct 21
After I entered my info into their contact form I promptly received both a call & an email from Chris. He quickly... understood the issue I wanted changed on the website and he gave me a quote. He was pleasant to work with. The work was good quality and completed faster than I had even anticipated. I will call KC Web Specialists again when I have a website need.read more
tracy K.
11:43 22 Sep 21
Jeff Smith is so knowledgeable on how to give your business a professional presence on social media and the web!
Nancy L.
19:31 16 Jul 21
Mansour Z.
19:20 16 Jul 21
Chris and his team have been excellent to create a new website for our business as well as helping us navigate google... my business. The team is extremely responsive to all of our questions and changes. Overall, we cannot recommend KC Web Specialists enough!read more
Kent and Lisa S.
21:55 11 Jul 21
Chris has done an outstanding job with our Google Adwords advertising and more. We highly recommend his group!
Carol F.
22:35 06 Jul 21
We hired KC Web Specialists to create a website for our neighborhood homeowner's association. We had certain items we... knew we wanted to include and Chris and his team walked us through the process suggesting the most current methods of accomplishing our goals. We ended up with an attractive and modern website that is easy for our residents to use and after some training, easy for us to administer. When we've had occasional questions, our support specialist, Jeff is available and responsive. I'm not "website savvy", but Jeff patiently walks me through the administrative side, showing me how to accomplish a particular task I may be having trouble with. Overall, we've been exceptionally pleased with both the website building process, the website itself, and the support we have received since the site went live.Woodland Reserve Community AssociationCarol Foiles - website administratorread more
Rosa del C.
13:59 30 Jun 21
I highly recommend this company.Chris made the process of changing things on the site, easy and explain things in a... way that were easy to understand.read more
Larry M.
19:45 28 Jun 21
We have been doing business with KC Web Specialists for a number of years from web site design to on-line marketing and... managing our on-line presence. Outstanding every step of the way. You can trust your business with these folks.read more
Yolanda M.
15:00 25 Jun 21
Love working with this company. Very responsive and pleasant to deal with.
Bill M.
14:00 25 Jun 21
We have worked with Chris Nastav for a number of years. Both as a webmaster for our site as well as an Ad Words... expert. Recently, he has been working with us to do the back end of a new website. He has a critical role for us because 95% of our leads come through our site.I have found him to be very knowledgeable and reliable. He has become a trusted colleague for us to lean on. I would recommend him highly.read more
A Google U.
13:35 25 Jun 21
Cody is one of the best programmers I've had the privilege of working with. While technically excellent, he's also a... great planner and communicator. That's so rare in such a skilled technical professional. I've relied on his expertise and problem solving for many years now. KCWS delivers solid value for a reasonable cost. I would highly recommend them as an option, especially those who want to buy local. Thanks, Chris and team!read more
Ralph C.
23:54 24 Jun 21
KC Web Specialists are now my "Go To" It team! As a 1 person shop, I don't have the time nor expertise to solve the... myriad of day to day issues that pop-up, but Web Specialists can. They developed a new web-site for me, helped me to find a more economical host and helped to maintain my original web-site. I trust them with the keys to my on-line business.read more
Chris M.
01:22 20 May 21
I just wanted to take a minute to rave about the incredible experience we had with KC Web Specialists. I communicated... mostly with Jeff, who was an absolute dream to work with. I had a pretty good idea of what I had in mind for our new website and from the very first consultation to the walk thru, I feel like Jeff LISTENED to all of my ideas and went out of his way to exceed my expectations. Jeff took my requests and enhanced everything I asked for and brought a lot of things to the table that I did not even know I needed. The name "Web Specialists" really is an accurate description. I was thrilled with how quickly the team took me from idea to beautiful completed project. I enthusiastically recommend working with this team if you are in the market for an SEO optimized website.read more
Stanley H.
15:27 08 Apr 21
Having done business with Chris Nastav and KC Web Specialists for the past five years, we can attest to the fact that... they truly are "experts on how business gets done on the internet"! This team helped us meet our SEO and digital advertising goals with ease. They have tremendous expertise in this field and deliver results, all at a very affordable price. While many SEO contractors gouge their clients because they can, you can trust that KC Web Specialists will help you meet your goals at the most affordable price possible. They genuinely care about helping you meet your SEO and internet business goals first and foremost, and you can trust them to be on your side. They take pride in their work and care about saving you as much money as possible in accomplishing your digital marketing goals. We could not be happier with the results they have delivered for us, as we continue to enjoy a very solid, working partnership working together toward meeting our internet business goals. We highly recommend this team. You can trust them and feel confident they will deliver for you as well!read more
Renie F.
12:34 18 Mar 21
Brian B.
21:34 08 Mar 21
Industrial S.
13:17 08 Mar 21
We would highly recommend KC Web Specialists for your needs.Chris has been very helpful in the process of getting our... site switched over to a new up-to-date site builder. Our previous web company always struggled with communication and our requests took months to be completed.Chris and Sam at KC Web Specialists get the job done within hours if possible. They ask questions to make sure they understand you, they take the time to teach you what you need to know and they are always fast at responding to any inquiry.It is refreshing working with them, after so many years of struggling with communication with our previous web company we finally feel that our requests are being heard. We wish we would have moved to them sooner.read more
Gomer's of K.
20:32 06 Mar 21
KC Web Specialists is an awesome company! Chris is very helpful and created a great website for our business. If I... needed to change anything I can email or call and get a quick turn around on what I need updated. Support is very responsive. Highly recommend KC Web Specialists!read more
Dru G.
19:22 05 Feb 21
Always a great experience working with KC Web Specialists! Highly recommended!
Marie G.
14:28 28 Sep 20
From the moment I spoke with owner Chris, I knew this was a different website company. I was referred to contact them... through a family member and I wish I would have contacted them much sooner. My prior experience had not been such a positive one and Chris was a breath of fresh air to work with. He was direct and explained how he and his team could help me. Jeff is a member of their team helping as well and is equally impressive. KC Web Specialists is affordable, very quick to get their work accomplished, and are professional. Their company genuinely cares about helping their customers. I can't say enough about how they are helping mine!read more
Laurie M.
16:19 25 Sep 20
Chris and his team at KC Web Specialists are knowledgeable in a variety of areas including Google Ads, SEO, website... development and more! They have been extremely helpful in expanding our company's online presence and tracking relevant metrics to show our progress. Best of all, Chris takes the time to explain their work and demonstrates great customer service every step of the way. He goes the extra mile to make excellent recommendations to improve our efforts and genuinely cares about our business, which we really appreciate. As a fellow locally-owned Kansas City firm with national reach, our online presence is so important to us. It's nice to know that we're in good hands with Chris. I would recommend KC Web Specialists in a heartbeat and appreciate all they do!read more
Sarah R.
20:49 23 Sep 20
Chris and his team did awesome work! I needed a new webpage for my business and they exceeded my expectations. 10/10... would recommend.read more
Jeff H.
20:35 16 Sep 20
We had them do a website for my wife's law firm and my dental practice website and we are thrilled with both. Very... professional, easy to work with and really understood what we wanted and needed. Could not recommend them more highly!read more
Katherine C.
17:35 08 Sep 20
Great web design in the Kansas City area. KC Web Specialists seamlessly took over hosting and revising our website and... have done a fantastic job!read more
Fortiviti K.
22:37 07 Sep 20
Chris and his team are great at helping small businesses understand SEO and the importance of their website as a... marketing tool. They are professional and a very good value!read more
Brad S.
19:21 04 Sep 20
word press web design is among the best in Kansas City
CAPA K.
18:36 04 Sep 20
So glad we found KC Web Specialists! Not only did they have the WordPress and web design expertise we were looking for,... they listened to what we needed and offered stellar guidance and training to help us get the most out of our website within our budget. - M. Campbell, CAPA Marketing and Community Relations Directorread more
Mark R.
18:25 04 Sep 20
KC Web Specialists, created a web page for our virtual conferences of which has been the norm since COVID- 19. We were... needing something to be use to connect and interact with our customers who were attending these shows.Excellent, working with KC Web Specialists was great. Thanks to their knowledge and determination our landing page looks great and functions really good. I am recommend anyone that is looking for a custom website or landing page to give them a call and they will guide you to the right direction.read more
Keith I.
18:16 04 Sep 20
Chris Nastav is one of the most smartest people I've ever met when it comes to Search Engine Optimization. He really... knows what he's talking about and can actually deliver what he says.read more
Sheila D.
16:34 04 Sep 20
We use KC Web Specialists manage our PPC advertising strategy and couldn't be more pleased.
Renie N.
15:06 03 Sep 20
The company I work for have been kc web clients for years and have been very happy with their services. They are so... helpful and responsive! They go out of their way to make sure our brands are represented well on the web.read more
colby H.
05:22 02 Sep 20
Jeff and KC web specialists are absolutely amazing at what they do. They really know how to build an aesthetically... pleasing and functional website and much more! They are the go-to company for web development needs!read more
Debi A.
19:47 27 Mar 20
KC Web Specialists LLC is the kind of company you want to build your website. Everyone in the company is great to work... with and they help you from start to finish. Their level of patience with their clients is one that I have never seen displayed by other web design companies. I am not someone that is tech savvy so when my bosses put me in charge of our new website I was a little worried. With their guidance and clear communication style our website developed into a great business resource that has driven new business our way.read more
MJ B.
15:11 23 Mar 20
KC Web Specialists developed three websites for our company so that each of our divisions are represented positively.... They worked with us early on when developing concepts and continued to integrate important information so that our business messages were clearly received upon visits to our websites. They are very professional and VERY knowledgeable about providing new and innovative websites in addition to helping with other questions that relate to their products and services. I would highly recommend KC Web Specialists.read more
robert L.
19:07 27 Feb 20
Chris has done a great job of creating a powerful SEO presence with our site and a effective PPC campaign with a real... ROI.read more
Jules Z.
16:26 29 May 19
Who is the crazy competitor who left a weird review is what I want to know 2 year's ago? I would HIGHLY view that as... 'suspect" -based on my own companies dealings with them and Chris. WE LOVE our website and technical support. We have had our website with them for over 3 year's+ and had only one issue which was NO fault of theirs as a foreign website hacked into ours-cyber warfare is a real thing. I get my question's answered within hour's and minutes, billing is same situation and reasonable prices compared to what I see around town . I don't want to share them too much for fear they will get too busy but they are the real deal. Going to launch another new website and rest assured I am calling them first.read more
Julie D.
13:28 20 Mar 19
I had originally hired KC Web Specialists to create my website when my company was based in Kansas. In 2015 I moved my... business to NYC. I have seen many websites created by local NYC web designers but none compare to the professionalism, attention to detail, and customer support provided by KC Web Specialists.read more
Peter S.
20:18 14 Dec 18
Chris and his team did great work, in a tight time frame, updating our law firm's website. The thing that really sets... Chris apart is his willingness to take the time to explain exactly what's involved, what are options to pursue, and how the work will be done. Top-notch responsiveness and work quality. Well done!read more
Mike H.
16:06 21 Jun 18
Chris and his crew are knowledgeable in the ways of the web. Google SEO? Yep, they know how to get you on the first... page. Good job Chris!read more
Taylor B.
18:48 25 May 18
Chris, JoBeth and the entire KC Web Specialists team have gone above and beyond to make our new business a realty.... Their insight and attention to detail transformed our website from something that could have just been functional to a professional, multi-layer site that we consistently get complemented on by our guests and future customers. The entire team knows what it takes to develop a strong website presence and is very quick to respond to any last minute requests our startup business needed. We couldn’t do it without you, thanks so much to the entire Web KC team!read more
jason H.
15:00 30 Nov 17
Chris and his team at KC Web specialists do excellent work and design high quality websites. I highly recommend them... for any of your design and SEO needs.read more
Susan P.
02:40 18 Nov 17
Joe C.
23:25 17 Nov 17
I have used KC Web for over 12 years now and would not dream of trying anyone else for the services they provide. They... are prompt at what they do and they are not just helpful but anxious to please you in all areas where you request help. A service not usually found in the business world anymore!read more
Tim E.
18:31 17 Nov 17
Chris and his team at KC Web Specialists are top-notch. Their knowledge of Search Engine Optimization is second to... none. Their customer service is immediate and the team is always working in the best interest of the customer in order to achieve the best results; which you will receive.read more
Kelli B.
00:40 17 Nov 17
KC Web Specialists knowledge for their industry surpasses my expectations. Chris has done a great job explaining how to... increase web presence and makes sense of a very complicated industry. I highly recommend and trust Chris and his company.read more
Tom R.
00:21 17 Nov 17
Exceptional knowledge when it comes the finer details of Google and helping your business STANDOUT on the world wide... web.read more
Dave B.
19:43 09 May 17
Professional staff everyday in every way.Chris has proven his worth for over 10 years now with my company and I have... recommended to several of other business owners. Many who have taken my suggestion and agree completely.I am truly greatful for the find, especially in todays times.read more
Chris B
19:32 23 Feb 17
It is encouraging and refreshing to meet such a competent, knowledgeable, and helpful company in the online marketing... sector. I highly recommend if you are looking for a company to help with your online presence give these guys a call, you will not regret it!!read more
Drew S.
17:11 09 Feb 17
We had a bit of a bumpy start with KC Web Specialists in that I'm not sure they were used to working with a company who... had put as much thought and planning into our website prior to meeting with them as ours. That said, we were extremely please with the finished product. They met every expectation we had for the user-facing website... and exceeded our expectations with regard to the back-end WordPress edit-ability. I would and have recommended them to others looking for a professional web presence with a reasonable price tag. They are especially talented at helping to explain how website standards have changed over time, and helping to lead their clients to the best end result. Great job guys!read more
Terry S.
17:44 07 Feb 17
I have been using the team at KC Web Specialists for several years now. I am very happy with their attention to our... needs. They are always very responsive and great to work with!read more
D S
00:14 27 Jul 16
I am very concerned about all the 5 star feedback.I was in the process of writing unfavorable feedback and they tried... to offer discounts. I did not accept this. Rather, I am going to state the honest truth. Other businesses need to know. You set aside a certain budget for web development and you think you are going to stay within that budget. Not a chance. I blew my budget beyond belief. They were "nickling and diming" me. I had no choice as I already paid a large deposit. Please continue reading this feedback.Right away we had problems with the website after it went live. From the website functions, to email, links, etc. The cost of not having a fully functional website as promised cost us dearly. After the site went live, they referred me to their technical support team. In some cases, I would email very simple yes/no questions. One liners that were truly yes/no questions. For their technical team to respond, they charged me a minimum of 15-30 minutes at $80-$90/hour. Well over $150k a year. "It takes time for them to investigate"...I was told. Anytime I would ask questions regarding issues...and I had plenty as there were so many things wrong with the website that should have been fixed prior to my site going live, I was being charged $80-$90/hour. Usually it was a lot more than that. When it was all said and done...and after all the "technical support" fees, I would have been much better off going with a more expensive web developer.Not to mention the thousands of dollars it cost my company a partial website.This is the honest feedback.....other businesses NEED TO know. They will likely try to contact me to remove this post but I shall not. Small mom and pop shops need to know. Small businesses need to know that have limited budgets.Having said this, I ask that KC Web specialist NOT contact me in anyway shape or form. It will be reported. I will not remove this feedback even if you offer a full refund. Absolutely not. Again, I am asking that you not reach out to me or all my business partners.read more
Danee W.
15:30 02 Jun 16
In the past four years, I have been on the board of a non-profit organization. KC Web Specialists were extremely... helpful in assisting with our website. It's very rare to have someone respond to your requests in a timely manner and he was able to assist with any questions or thoughts that we had. He helped our website have visibility so that when people searched for local non-profit organizations, it would be the first result that would pop up on the Google search engine! We are forever grateful that KC Web Specialists have been able to give us such a strong presence online!read more
Nancy O.
22:22 01 Jun 16
The team at KC Web Specialists is so knowledgeable. Chris has shared his experience with me to improve my website and... bring more traffic. Not only that, as every referral he's gotten will attest, no matter what the issue his company will work with you to solve it, and even better, if they think something is exactly the way it should be, they'll tell you that as well. Great team!read more
Shawn S.
21:57 01 Jun 16
I really appreciate Chris’s approach to doing business. It’s something I wish other service providers did. He took an... hour of his own time to sit down with me and my business partner and explain his process and how he could benefit our start-up. The counseling session was extremely beneficial and helped us see the sort of opportunities we were missing. He also articulated several things we had never thought of. Chris was thorough in explaining the process to build a website and how he charged. The costs and timeline both were conveyed up front. I never hesitate to refer to KC Web Specialists to friends and clients and do so regularly.read more
Karen E.
15:14 01 Jun 16
Chris and his team at KC Web Specialists are professionals who know how business gets done on the internet. They have... demonstrated time and again their superior web design skills and understanding of SEO to help your potential customers find your business first when they search the net.read more
Cates S.
12:39 01 Jun 16
I have known Chris Nastav for three years and would trust "KC Web Specialists" with any web development, SEO or blog... development needs that we may.have. Chris and his associates will take care of you and keep your website meaningful in a internet driven business world.read more
Mary B.
03:08 01 Jun 16
Chris Nastav is a great source of information on utilizing the tools available on the internet to maximize your... business presence. He is infinitely patient with the technically-challenged and very willing to take the time to educate and guide the beginner. I have known Chris for years and would recommend him to anyone looking for an affordable, experienced professional to help get his or her business recognized through a user-friendly, vibrant website .read more
Brian R.
17:17 25 May 16
Chris Nastav and his team at KC Web Specialists provide excellent service. They have the technical knowledge to assist... in accomplishing marketing and sales goals. They drive potential clients to your site through SEO and can provide a website that represents your company well.read more
Kristie S.
17:15 25 May 16
3-years ago I was introduced to Chris of KC Web Specialist. Over the last three years Chris has exhibited consistency,... kindness and a broad knowledge of how to build an on-line presence…three important aspects to running a successful business. I trust Chris and KC Web Specialist.read more
Jeff H.
14:28 25 May 16
Chris Nastav and his company KC Web Specialists are truly experts in SEO and web based marking. Chris effectively cuts... through the noise and hype which is so prevalent within his industry and helps me understand and implement what is important and what really works. In short, he has helped me save money and build revenue.read more
Cheryl G.
22:44 02 Mar 16
Chris, Sam and all the staff have always been very responsive to all my inquires. They always have answers to my... questions and provide them in a timely manner in easy to understand vocabulary. Any website changes I have requested are completed promptly. I have even requested the changes be changed after seeing them on the site. Sam and all staff have patiently worked with me to make the second and even third changes and updates. I appreciate the good service and expert help.read more
Eric B.
15:47 21 Jan 16
I have worked with Chris and his team for about 8 years now. They have been great in maximizing our online presence... and helping us get business from the web.read more
Mike D.
19:15 15 Jan 16
Chris and his team have been a huge help with my site. Over 5 years ago they saved my bacon by stepping in and fixing... my site that another company could not deliver on. They have also recently helped me with a complete refresh of the site! Whether it is complete sites, upgrades or just advice these folks treat you like family! Thank you to everyone at KC Web Specialists! for all the help!!!!read more
Milberger Pest Control R.
18:17 15 Jan 16
This company is a great service provider. They have helped me take control and manage my website. Anytime I have had... questions or issues they are quick to respond. I would recommend anyone or company looking for a local company to create and/or manage their website to reach out to them. They have given me tons of invaluable information.read more
Mike S.
07:58 07 Jan 16
Was extremely impressed with their team. They jumped right in on a moments notice and took charge and resolved an... extreme situation with my website. They were very attentive, concerned and active in helping me. I will be referring them to everyone I know.read more
Federico F.
16:02 26 Feb 15
Tanks!
Jacob H.
11:37 23 Jun 14
They design professional looking and user friendly websites which can attract your targeted audience. They know how to... build website in the most effective way. They are very creative, responsive, calm and manage projects efficiently.read more
Philip W.
12:48 11 Jun 14
KC Web Specialists is a leading and reputable web design and web development company in Overland Park, Kansas. They... have created a dynamic and money making website for me and have helped me in making my online business profitable. They have very experienced, skilled, friendly and knowledgeable staff to design websites.read more
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