Avoid Common Website Design Mistakes

Web design is crucial to creating a successful website. It can be either a huge success or a flop – and it’s disappointing if it doesn’t meet or exceed expectations. When you have invested a lot of time and effort, not to mention money, in running a website, you want it to be the best it can be.

So what should you do if your website isn’t working for you? Most of us would look at the content, SEO or marketing strategy – and those are all important to the success of your website – but something that is just as important, if not more so – and often overlooked – is your site’s web design.

The importance of good responsive web design cannot be overstated. You need to create a great first impression. Page visitors need to be able to quickly figure out what your website is about what they can do – there aren’t any second chances here. So you need to ensure that your web design creates a positive impression and has visitors not only coming back but recommending it to others.

Let’s take a look at a few of the most common mistakes people make in web design.

Slow Loading
While you may want the latest technology on our web page there is a downside – it can impact the performance of the page by causing slow-loading. Most people aren’t going to sit there patiently waiting while the page loads. Web design should contain interesting content but it also needs usability. So if your website is taking forever to load, you need to consider performance as an important part of web design.

Too Much Clutter
When a web page has too many elements it can confuse the user, ultimately resulting in the loss of a page visitor. Remembering the rule of thumb “less is more” enables you to provide a clean, easy to navigate and understand web page. Your goal should be to provide guidance and focus for users – if there are too many gimmicks (i.e. pop-ups, videos, etc) visitors don’t know what to click on and they lose interest.

Consistency
Keep your web design consistent. Use a well-thought-out plan for layout, font, colors and positions that create more interest for users. Leave plenty of white space around the elements – this enables users to focus on content. Visitors want to scan the page quickly and if it’s all jumbled together most users won’t bother exploring further. Give each topic its own section and avoid cramming all the information into one space. Streamline the look of the page. Include paragraphs and headings that make it easier to find content. Adding images and video streams is a popular trend in web design now – just don’t overdo it. 

There are many additional design points that help to create an interesting, attractive and user-friendly web design. KC Web Specialists has been a successful provider consistently modern looking websites that include: 

• Mobile responsive designed Website
• A Web site design that does well with 
• Search Engine Optimization (SEO)
• Content management
• Newsletter Sign-Up and Subscription Management
• White Paper Downloads
• Blogging
• Social Media

At KC Web Specialists we take a proactive approach in working with our clients and their Kansas City Web Design needs. First we’ll design and build your company a quality Website that exceeds your expectations, and then we proactively maintain it for you, giving you time to focus on more important things, like running your business.

Give us a call today at (913) 489-7866, or request a free Kansas City Website evaluation.