Backlinks vs. Internal Links: Understanding the Contrasts for SEO Success

This is a picture about using backlinks and internal links to help SEO ranking.

In the ever-evolving realm of SEO, achieving success can feel like cracking a complex code. As website owners and digital marketers, we’re constantly striving to improve our search engine rankings and drive organic traffic. But amidst the countless strategies and techniques, one question often asked: What is the true role of backlinks vs. internal links in our SEO endeavors?

The challenge lies in understanding how these two link-building components work together, and the impact they have on our website’s visibility. Are backlinks the ultimate key to unlock SEO success? Or do internal links hold the secret to boosting our rankings? The uncertainty can leave us feeling overwhelmed and unsure of where to focus our efforts.

In this comprehensive article, we will unravel the intricate relationship between backlinks and internal links, providing you with expert insights and actionable tips. By understanding the distinct roles each of these elements play, you’ll be equipped to optimize your website’s performance and harness the full potential of SEO.

So, join us on this enlightening journey as we dissect the significance of backlinks and internal links in driving organic traffic and boosting search engine rankings. From demystifying the intricacies of acquiring high-quality backlinks to harnessing the power of internal linking structures, we’ll empower you to make informed decisions that will propel your website to new heights of online success.

Get ready to crack the code and unlock the doors to SEO excellence. Let’s dive in!

Understanding Backlinks

Backlinks play a pivotal role in shaping the success of websites. But what exactly are backlinks, and why are they so crucial in the world of online presence?

Backlinks, also known as inbound links, are incoming links from one website to another. They serve as digital pathways, connecting the web and establishing a network of interconnectedness. These links are like digital endorsements, signaling to search engines that a website is trusted, reputable, and worthy of attention.

The significance of backlinks lies in their ability to influence search engine rankings. When a website has a multitude of high-quality backlinks pointing to it, search engines perceive it as an authority in its niche. This recognition can result in higher visibility and organic traffic.

However, not all backlinks are created equal. Search engines value the quality and relevance of the linking website. A single backlink from a reputable and authoritative source can carry more weight than numerous backlinks from low-quality or unrelated sites.

Building a strong backlink profile requires a strategic approach. It involves cultivating relationships with other website owners, creating valuable and shareable content, and employing effective outreach techniques to earn backlinks naturally.

Backlinks are the building blocks of online visibility and credibility. Understanding their importance and implementing a well-rounded backlink strategy can elevate a website’s standing in the digital landscape, paving the way for increased organic traffic and sustained success.

Building a Strong Backlink Strategy

To lay a solid foundation for your backlink strategy, begin by conducting comprehensive research. Identify authoritative websites in your industry that have the potential to link back to your content. These high-quality backlinks serve as digital votes of confidence, indicating to search engines that your website is reputable and valuable.

Creating exceptional and shareable content is pivotal in attracting natural backlinks. Invest time and effort in producing informative articles, engaging infographics, or captivating videos that resonate with your target audience. By providing unique insights and valuable resources, you increase the likelihood of other websites referencing and linking to your content.

Another effective approach is to actively engage with industry influencers and thought leaders. Collaborate on projects, participate in guest blogging opportunities, or contribute expert insights to establish yourself as a trusted authority. These connections can result in valuable backlinks from reputable sources, further strengthening your website’s credibility.

Harnessing the power of social media is also vital in building a strong backlink strategy. Share your content across various platforms, encourage user engagement, and foster relationships with your followers. The more your content is shared and referenced, the greater the potential for acquiring valuable backlinks from a diverse range of sources.

Lastly, regularly monitor and analyze your backlink profile to ensure its quality and relevance. Use tools to identify any toxic or spammy backlinks and disavow them promptly. Focus on acquiring natural, high-authority backlinks that align with your website’s niche and goals.

A well-executed backlink strategy can propel your website’s visibility, authority, and organic traffic. By diligently acquiring and nurturing high-quality backlinks, you establish your website as a reputable source in the digital realm. Embrace the power of backlinks and unlock the potential for long-term success in the ever-evolving world of SEO.

Optimizing Internal Links for SEO Success

In the realm of search engine optimization (SEO), the role of internal links often goes unnoticed. However, these unassuming navigational tools can play a pivotal role in boosting your website’s visibility and search rankings.

Internal links are the links that connect different pages within your own website. 

When strategically implemented, they can help search engines understand the structure of your website, establish hierarchy, and distribute authority and relevance across your pages.

To optimize your internal links for SEO success, start by conducting a comprehensive audit of your website. Identify pages that have high-value content and serve as pillars of information. These pages should be at the forefront of your internal linking strategy.

Next, create contextual anchor text for your internal links. Anchor text refers to the clickable text that is hyperlinked. It’s important to use descriptive and relevant keywords as anchor text, as it helps search engines understand the content of the linked page.

Consider the flow of user experience when placing internal links. Ensure that they are placed in logical positions within your content, allowing users to navigate seamlessly and discover related information effortlessly. This not only improves user experience but also helps search engines crawl and index your website more efficiently.

Additionally, consider the depth and breadth of your internal links. Distribute links across various pages, creating a well-connected web of information. This enables search engines to discover and index your content more effectively. Regularly monitor and update your internal links as your website evolves. Remove broken or outdated links, and add new ones when you publish fresh content. Keeping your internal linking structure up to date ensures that search engines can easily navigate and index your website.

In conclusion, optimizing your internal links is an essential aspect of SEO success. By strategically implementing and maintaining a robust internal linking structure, you can enhance your website’s discoverability, improve user experience, and ultimately boost your search rankings. Embrace the power of internal links and unlock the full potential of your website’s SEO performance.

Harnessing the Power of Internal Links

This is a picture about harnessing the power of using internal links for your website.

Internal links serve as the unseen threads that connect various pages and guide visitors through a virtual labyrinth. These links, strategically placed within a website’s content, hold immense power in enhancing user experience, improving navigation, and boosting search engine visibility.

Internal links are hyperlinks that point from one page to another within the same domain. They allow users to seamlessly navigate between related content and provide search engines with valuable information about the structure and hierarchy of a website. By incorporating internal links strategically, website owners can create a cohesive browsing experience and distribute authority and relevance throughout their site.

One of the key benefits of internal links lies in their ability to distribute “link juice,” the authority and value passed from one page to another. When an authoritative page links to another internal page, it signals to search engines that the linked page is important and deserving of attention. This can result in improved search engine rankings and increased organic traffic.

Moreover, internal links help search engine crawlers discover and index content more efficiently. By linking to relevant pages within your website, you can ensure that no valuable content is left unnoticed or buried deep within the site’s structure.

To harness the full potential of internal links, website owners should consider the relevance, anchor text, and placement of these links. By creating a logical and intuitive internal linking structure, you can guide visitors to explore more of your content and signal to search engines the significance and value of each page.

In short, internal links are the invisible conduits that enable seamless navigation, improve user experience, and strengthen the overall structure of a website. By strategically incorporating these links throughout your site, you can harness their power to enhance search engine visibility, increase user engagement, and unlock the full potential of your digital presence.

Analyzing the Impact on Search Rankings

As you may have started to realize, backlinks and internal links are two crucial elements that have a profound impact on search rankings. Understanding how these components influence the visibility and authority of your website is essential for achieving digital success.

Internal links play a pivotal role in guiding visitors through your website’s content. These links connect different pages within your site, forming a web of interconnectedness. By strategically placing internal links, you can improve navigation, encourage deeper engagement, and distribute authority and relevance throughout your website. Search engines view well-structured internal linking as a positive signal, indicating the importance and value of your content.

On the other hand, backlinks are external links from other websites that direct traffic to your site. These links act as votes of confidence, indicating that your content is valuable and trustworthy. Search engines consider high-quality backlinks as a strong endorsement, which can significantly impact your search rankings. The quality, relevance, and authority of the linking websites are crucial factors in determining the impact of backlinks on your site’s authority and visibility.

Analyzing the impact of internal links and backlinks on search rankings requires a comprehensive approach. It involves evaluating the quantity and quality of both types of links, assessing their relevance to your content, and monitoring their performance over time. By conducting regular analyses, you can identify opportunities for optimization, address any issues, and refine your overall link-building strategy.

Internal links and backlinks are powerful factors that influence search rankings. By strategically utilizing internal links to enhance navigation and authority within your site, and by acquiring high-quality backlinks from reputable sources, you can boost your website’s visibility and authority in the eyes of search engines. Analyzing and optimizing these link-building elements will ultimately contribute to your digital success.

Finding the Right Balance: Backlinks and Internal Links

While both backlinks and internal links contribute to your website’s authority and visibility, finding the right balance between the two is crucial for optimal results.

Backlinks are external links that point to your website from other domains. They serve as votes of confidence and vouch for the credibility and relevance of your content. Search engines perceive backlinks as indications of your website’s authority and popularity within your industry.

On the other hand, internal links are the links that connect different pages within your own website. They play a significant role in establishing the hierarchy and structure of your website, helping search engines understand the relationships between your content.

So, how do you find the right balance between these two link types? It begins with understanding your goals and target audience. Consider the purpose of each link and how it contributes to your overall SEO strategy.

When it comes to backlinks, focus on acquiring high-quality links from authoritative websites in your niche. Seek opportunities for guest blogging, influencer collaborations, and content partnerships. These backlinks can significantly boost your website’s authority and organic rankings.

Simultaneously, don’t overlook the power of internal links. Strategically interlink your pages, directing users and search engine crawlers to relevant and valuable content within your website. Utilize descriptive anchor text to guide users and signal search engines about the content of the linked pages.

Remember, it’s all about balance. Overemphasizing one type of link over the other can lead to an imbalance that may negatively impact your SEO efforts. Aim for a healthy mix of backlinks and internal links, allowing both to work in harmony to improve your website’s visibility, user experience, and search rankings.

Backlinks and internal links are essential components of a successful SEO strategy. Striking the right balance between the two can unlock the full potential of your website’s visibility and authority. Focus on acquiring quality backlinks while strategically incorporating internal links to create a cohesive and interconnected web of content. By doing so, you’ll pave the way for improved organic rankings and a better user experience on your website.

Elevating Your Website’s Visibility In Kansas City

For more than fifteen years, KC Web Specialists has been helping businesses throughout the Kansas City Area and the United States stay visible and relevant with progressive web design, modern website development and SEO services. Want to know how your site currently stands from an SEO perspective? Click for our “Website Design Services” and we’ll get you an answer specific to your current Website situation.

KC Web Specialists | (913) 745-7884, ext. 1 for sales | Overland Park, Kansas

KC Web Specialists Marketing Office | 1475 Walnut Street, Suite 16 | Kansas City, Missouri 64106  

KC Web Specialists Accounting Office | 401 W. Frontier Ln, Suite 200A | Olathe, Kansas 66061
Posted in

Leave a Comment





Our Reviews

Nikkie F.
Nikkie F.
21:52 21 Feb 24
Chris and his team were very good to work with. They have a streamlined, easy process which was not a burden on the... team at all. I've been through several website redesigns, and this was one of the smoothest. His team was prompt to answer questions and accommodate changes we requested. They also trained us on the new site so we could make changes ourselves going forward. They were also very reasonably priced. Great work!read more
Tom R.
Tom R.
18:05 14 Feb 24
KC Web Specialists are great! The Website Looks great and the blogs are awesome. Chris Nastav is a stand up kind of... guy.I am a very satisfied customer!!read more
Jason L.
Jason L.
13:22 03 Nov 23
Professional able to work with anyone.
Tara R.
Tara R.
18:21 19 Sep 23
Kansas City Physician Partners, Inc. vetted several companies to help us overhaul our outdated and messy website. After... being quoted a timeframe of 6-9 months and costs just north of $50k by a couple of big fancy web companies, we came across KC Web Specialists. Chris and his team were the only ones who made us feel that our overly complicated website situation was manageable. The process was straight forward and we received constant communication during the design phase. They had our project complete in 2 months and their cost was more than reasonable. Now that our website is live, KC Web Specialists have trained us to manage our own website, while still providing professional support as needed. If you are looking for a local and professional team to enhance your website, look no further! KC Web Specialists provided a wonderful personalized experience and will be longtime business associates and friends of Kansas City Physician Partners, Inc. Thanks again, Chris and team!read more
Nebraska Head Start A.
Nebraska Head Start A.
22:24 18 Apr 23
We worked with Chris and his crew at KC Web Specialists and had a great experience. Cody listened to what we wanted and... made it happen. They were able to quickly complete the website and it looks amazing, we are thrilled with the look and how EASY it is to update and navigate!read more
Ryan I.
Ryan I.
16:28 10 Apr 23
I recently worked with Chris and his team, and I have been thoroughly impressed with their services. Their team of... website designers and SEO experts are extremely knowledgeable, responsive, and professional. They take the time to understand a business’s needs and goals and create professional, user-friendly websites that truly represent your company’s brand. Not only that, but they also know how to implement effective SEO strategies that significantly increase your website's visibility and organic traffic. I highly recommend them to any business owner looking to improve their online presence and grow their business!read more
Email Account (Archived A.
Email Account (Archived A.
23:42 27 Mar 23
They have a professional and polite crew and I'm happy with the result I received working with Chris and the crew.
Superior Air Quality Solutions L.
Superior Air Quality Solutions L.
18:41 14 Mar 23
Crystal F.
Crystal F.
17:49 14 Mar 23
We have used KC Web Specialists for our business website over the course of last 8 years. Everyone we've worked with in... the process of building and redesigning our website over the years has been kind, professional, communicative, extremely knowledgeable, and have been able to give us the exact final product that we've been aiming for. Highly recommend!read more
Sharon H.
Sharon H.
15:19 14 Mar 23
We are a small business that does not house a IT team so we were very nervous to update our site. We interviewed... several Web companies and instantly knew this would be the right fit for Golden Boy Pies, Inc. They stared with a timeline that was super impressive, and were EXTREMELY patient with us as we ran behind on the items they needed. The entire team was patient, they explained everything, listened to, and valued all of our input. Our new site is now live and we Love it! We are still able to call, ask questions, and get help when needed. Our customers are so impressed and we receive compliments on the new site often.read more
Paul A.
Paul A.
14:58 02 Mar 23
I am an MSW student intern at the United Way of Leavenworth County, KS this semester. I am a non-traditional student... and have previously worked in several internet service providers from 1999 to 2008, on several help desks. I've worked at mom and pop ISPs and international ones. I mention this to establish the depth of my appreciation of and gratitude for Jeff Forrester's help. I have seen great service and poor service, and Jeff's customer service is outstanding.I am writing today to put in a good word for Jeff Forrester. I cannot laud his efforts or extoll his virtues enough. I came to him last week with a rush job for the United Way, which required both interfacing with PayPal and creating new content.Jeff is very patient; he stuck with the job and showed no signs of frustration with the complicated authentication issues we were having. I am sure he felt frustrated, because setting up both his and my authentication, while the United Way is in leadership transition, was a real pain in the neck. He never let it show. When I had updates this week, he made them quickly. I appreciate his patience.Jeff is flexible; he offered several options for me to transmit the content we needed posted. He worked with me, instead of dictating how it needed to happen. I appreciate his willingness to meet me where I am technically.Jeff is quite proficient; he made the work look easy. He put up our content quickly, and did it right the first time. I appreciate his expertise.Jeff is friendly; he is very easy to work with. He maintained grace and humor in the midst of a stressful experience. I appreciate his good nature.Please know that I will recommend your company and his work to anyone who needs a website. Jeff is a valuable asset to your company and he represents you well.Please reward him well. He's a gem.read more
landon W.
landon W.
16:25 20 Feb 23
I had my website edited and they did a fantastic job. Great communication, easy to work with, and affordable.
Diego B.
Diego B.
22:17 02 Feb 23
Very professional company to do business with! Worked with me through every step to create exactly what I envisioned... and exceeded expectations! Will be highly recommending them to anyone with website needs from now on!read more
Ken R.
Ken R.
22:41 08 Dec 22
Chris & the team @ KC Web Specialists were awesome to work with. Expertly guided us thru the entire website development... process from start to finish and for a very reasonable cost as well. Thank you very much, Rosberg Realty - Olathe, KS.read more
Jayana DeWolf P.
Jayana DeWolf P.
06:04 29 Nov 22
I have known and worked with KC Web Speicalists for over 10 years. I send him referrals with confidence! They truly do... know how to get things done online!read more
Ken H.
Ken H.
00:58 20 Nov 22
Affordable, helpful, and willing to compete with pricing.
Vicki H.
Vicki H.
14:56 23 Sep 22
Chris and Brandon are great at what they do. Only been a couple of weeks and the results are amazing! Thanks again Kc... webread more
Lauren B.
Lauren B.
20:01 21 Sep 22
KC Web Specialists built a great website for my small firm. They were always quick to respond and help with updates to... my site. They train you how to update your website by yourself after they finish. I would highly recommend them to anyone.read more
Adam Z.
Adam Z.
13:54 20 Jul 22
Chris and his team were fantastic to work with. They listened to my objectives and then they crafted a website based on... what I needed. They stayed on track with our timeline and got the job done as promised.read more
Ryan E.
Ryan E.
19:41 21 Apr 22
KC Web Specialists did a great job of understanding our needs, and clearly providing a solution. They are very easy... and efficient to work with, highly recommend.read more
Laura S.
Laura S.
14:18 21 Mar 22
We worked with Chris and his team at KC Web Specialists. They were helpful with our project, available when needed, and... created a beautiful website for our daughter's new foundation. Highly recommend!read more
Joan M.
Joan M.
06:30 17 Mar 22
If you're a small business and need a new website or need to update an old one, this is the company for you! You get... lots of support from real people you can actually talk to in real time as the project progresses. As someone who's not very tech savvy, nor especially wants to be, I couldn't imagine having a better experience with creating my new website than with KC Web Specialists! The people I worked with (Chris, Jayana, Cody) are super nice and also extremely knowledgeable. No matter what challenge arose, it was quickly addressed and solved to my satisfaction. I never felt rushed in meetings and any question I had was patiently explained in detail so I could understand it. And I love the design of the new site! It looks very professional, and also interesting with lots of color, images, and texture. Plus I received a lot of coaching on how to do basic things so I don't have to pay someone every time I want to make small changes. Highly recommend this company!!read more
The Grove Spa Kansas C.
The Grove Spa Kansas C.
21:37 16 Feb 22
We have been very impressed with the results we have seen with KC Web Specialists in the few short months we have... worked with them! Chris is an expert at what he does, and works hard to make sure his clients get the results they are looking for. I was unsure if an outside company would be able to understand my business and our marketing needs, but I have been pleasantly surprised and it has been a huge relief to have this part of our business so much more organized and effective!read more
Keith K.
Keith K.
21:39 06 Jan 22
We needed an upgrade to our website so contacted KC Web Specialist. They have excellent company reviews and an A+ BBB... rating. Chris and his team have been great to work with. They were very responsive to any questions or concerns. I would recommend there services to anyone!read more
Dennis C.
Dennis C.
00:02 07 Dec 21
We had issues with our website. It was not fully functional to due things being out of date. Chris and his team were... very prompt at determining the problem, providing recommendations and price options. They had us up and running in no time. Highly recommended.read more
Michelle W.
Michelle W.
13:33 06 Oct 21
After I entered my info into their contact form I promptly received both a call & an email from Chris. He quickly... understood the issue I wanted changed on the website and he gave me a quote. He was pleasant to work with. The work was good quality and completed faster than I had even anticipated. I will call KC Web Specialists again when I have a website need.read more
tracy K.
tracy K.
11:43 22 Sep 21
Jeff Smith is so knowledgeable on how to give your business a professional presence on social media and the web!
Nancy L.
Nancy L.
19:31 16 Jul 21
Mansour Z.
Mansour Z.
19:20 16 Jul 21
Chris and his team have been excellent to create a new website for our business as well as helping us navigate google... my business. The team is extremely responsive to all of our questions and changes. Overall, we cannot recommend KC Web Specialists enough!read more
Kent and Lisa S.
Kent and Lisa S.
21:55 11 Jul 21
Chris has done an outstanding job with our Google Adwords advertising and more. We highly recommend his group!
Carol F.
Carol F.
22:35 06 Jul 21
We hired KC Web Specialists to create a website for our neighborhood homeowner's association. We had certain items we... knew we wanted to include and Chris and his team walked us through the process suggesting the most current methods of accomplishing our goals. We ended up with an attractive and modern website that is easy for our residents to use and after some training, easy for us to administer. When we've had occasional questions, our support specialist, Jeff is available and responsive. I'm not "website savvy", but Jeff patiently walks me through the administrative side, showing me how to accomplish a particular task I may be having trouble with. Overall, we've been exceptionally pleased with both the website building process, the website itself, and the support we have received since the site went live.Woodland Reserve Community AssociationCarol Foiles - website administratorread more
Rosa del C.
Rosa del C.
13:59 30 Jun 21
I highly recommend this company.Chris made the process of changing things on the site, easy and explain things in a... way that were easy to understand.read more
Larry M.
Larry M.
19:45 28 Jun 21
We have been doing business with KC Web Specialists for a number of years from web site design to on-line marketing and... managing our on-line presence. Outstanding every step of the way. You can trust your business with these folks.read more
Yolanda M.
Yolanda M.
15:00 25 Jun 21
Love working with this company. Very responsive and pleasant to deal with.
Bill M.
Bill M.
14:00 25 Jun 21
We have worked with Chris Nastav for a number of years. Both as a webmaster for our site as well as an Ad Words... expert. Recently, he has been working with us to do the back end of a new website. He has a critical role for us because 95% of our leads come through our site.I have found him to be very knowledgeable and reliable. He has become a trusted colleague for us to lean on. I would recommend him highly.read more
Wanda K.
Wanda K.
13:35 25 Jun 21
Cody is one of the best programmers I've had the privilege of working with. While technically excellent, he's also a... great planner and communicator. That's so rare in such a skilled technical professional. I've relied on his expertise and problem solving for many years now. KCWS delivers solid value for a reasonable cost. I would highly recommend them as an option, especially those who want to buy local. Thanks, Chris and team!read more
Ralph C.
Ralph C.
23:54 24 Jun 21
KC Web Specialists are now my "Go To" It team! As a 1 person shop, I don't have the time nor expertise to solve the... myriad of day to day issues that pop-up, but Web Specialists can. They developed a new web-site for me, helped me to find a more economical host and helped to maintain my original web-site. I trust them with the keys to my on-line business.read more
Chris M.
Chris M.
01:22 20 May 21
I just wanted to take a minute to rave about the incredible experience we had with KC Web Specialists. I communicated... mostly with Jeff, who was an absolute dream to work with. I had a pretty good idea of what I had in mind for our new website and from the very first consultation to the walk thru, I feel like Jeff LISTENED to all of my ideas and went out of his way to exceed my expectations. Jeff took my requests and enhanced everything I asked for and brought a lot of things to the table that I did not even know I needed. The name "Web Specialists" really is an accurate description. I was thrilled with how quickly the team took me from idea to beautiful completed project. I enthusiastically recommend working with this team if you are in the market for an SEO optimized website.read more
Stanley H.
Stanley H.
15:27 08 Apr 21
Having done business with Chris Nastav and KC Web Specialists for the past five years, we can attest to the fact that... they truly are "experts on how business gets done on the internet"! This team helped us meet our SEO and digital advertising goals with ease. They have tremendous expertise in this field and deliver results, all at a very affordable price. While many SEO contractors gouge their clients because they can, you can trust that KC Web Specialists will help you meet your goals at the most affordable price possible. They genuinely care about helping you meet your SEO and internet business goals first and foremost, and you can trust them to be on your side. They take pride in their work and care about saving you as much money as possible in accomplishing your digital marketing goals. We could not be happier with the results they have delivered for us, as we continue to enjoy a very solid, working partnership working together toward meeting our internet business goals. We highly recommend this team. You can trust them and feel confident they will deliver for you as well!read more
Renie F.
Renie F.
12:34 18 Mar 21
Brian B.
Brian B.
21:34 08 Mar 21
Industrial S.
Industrial S.
13:17 08 Mar 21
We would highly recommend KC Web Specialists for your needs.Chris has been very helpful in the process of getting our... site switched over to a new up-to-date site builder. Our previous web company always struggled with communication and our requests took months to be completed.Chris and Sam at KC Web Specialists get the job done within hours if possible. They ask questions to make sure they understand you, they take the time to teach you what you need to know and they are always fast at responding to any inquiry.It is refreshing working with them, after so many years of struggling with communication with our previous web company we finally feel that our requests are being heard. We wish we would have moved to them sooner.read more
Gomer's of K.
Gomer's of K.
20:32 06 Mar 21
KC Web Specialists is an awesome company! Chris is very helpful and created a great website for our business. If I... needed to change anything I can email or call and get a quick turn around on what I need updated. Support is very responsive. Highly recommend KC Web Specialists!read more
Dru G.
Dru G.
19:22 05 Feb 21
Always a great experience working with KC Web Specialists! Highly recommended!
Marie G.
Marie G.
14:28 28 Sep 20
From the moment I spoke with owner Chris, I knew this was a different website company. I was referred to contact them... through a family member and I wish I would have contacted them much sooner. My prior experience had not been such a positive one and Chris was a breath of fresh air to work with. He was direct and explained how he and his team could help me. Jeff is a member of their team helping as well and is equally impressive. KC Web Specialists is affordable, very quick to get their work accomplished, and are professional. Their company genuinely cares about helping their customers. I can't say enough about how they are helping mine!read more
Laurie M.
Laurie M.
16:19 25 Sep 20
Chris and his team at KC Web Specialists are knowledgeable in a variety of areas including Google Ads, SEO, website... development and more! They have been extremely helpful in expanding our company's online presence and tracking relevant metrics to show our progress. Best of all, Chris takes the time to explain their work and demonstrates great customer service every step of the way. He goes the extra mile to make excellent recommendations to improve our efforts and genuinely cares about our business, which we really appreciate. As a fellow locally-owned Kansas City firm with national reach, our online presence is so important to us. It's nice to know that we're in good hands with Chris. I would recommend KC Web Specialists in a heartbeat and appreciate all they do!read more
Sarah R.
Sarah R.
20:49 23 Sep 20
Chris and his team did awesome work! I needed a new webpage for my business and they exceeded my expectations. 10/10... would recommend.read more
Jeff H.
Jeff H.
20:35 16 Sep 20
We had them do a website for my wife's law firm and my dental practice website and we are thrilled with both. Very... professional, easy to work with and really understood what we wanted and needed. Could not recommend them more highly!read more
Katherine C.
Katherine C.
17:35 08 Sep 20
Great web design in the Kansas City area. KC Web Specialists seamlessly took over hosting and revising our website and... have done a fantastic job!read more
Fortiviti K.
Fortiviti K.
22:37 07 Sep 20
Chris and his team are great at helping small businesses understand SEO and the importance of their website as a... marketing tool. They are professional and a very good value!read more
Brad S.
Brad S.
19:21 04 Sep 20
word press web design is among the best in Kansas City
CAPA K.
CAPA K.
18:36 04 Sep 20
So glad we found KC Web Specialists! Not only did they have the WordPress and web design expertise we were looking for,... they listened to what we needed and offered stellar guidance and training to help us get the most out of our website within our budget. - M. Campbell, CAPA Marketing and Community Relations Directorread more
Mark R.
Mark R.
18:25 04 Sep 20
KC Web Specialists, created a web page for our virtual conferences of which has been the norm since COVID- 19. We were... needing something to be use to connect and interact with our customers who were attending these shows.Excellent, working with KC Web Specialists was great. Thanks to their knowledge and determination our landing page looks great and functions really good. I am recommend anyone that is looking for a custom website or landing page to give them a call and they will guide you to the right direction.read more
Keith I.
Keith I.
18:16 04 Sep 20
Chris Nastav is one of the most smartest people I've ever met when it comes to Search Engine Optimization. He really... knows what he's talking about and can actually deliver what he says.read more
Sheila D.
Sheila D.
16:34 04 Sep 20
We use KC Web Specialists manage our PPC advertising strategy and couldn't be more pleased.
Renie N.
Renie N.
15:06 03 Sep 20
The company I work for have been kc web clients for years and have been very happy with their services. They are so... helpful and responsive! They go out of their way to make sure our brands are represented well on the web.read more
colby H.
colby H.
05:22 02 Sep 20
Jeff and KC web specialists are absolutely amazing at what they do. They really know how to build an aesthetically... pleasing and functional website and much more! They are the go-to company for web development needs!read more
Debi A.
Debi A.
19:47 27 Mar 20
KC Web Specialists LLC is the kind of company you want to build your website. Everyone in the company is great to work... with and they help you from start to finish. Their level of patience with their clients is one that I have never seen displayed by other web design companies. I am not someone that is tech savvy so when my bosses put me in charge of our new website I was a little worried. With their guidance and clear communication style our website developed into a great business resource that has driven new business our way.read more
MJ B.
MJ B.
15:11 23 Mar 20
KC Web Specialists developed three websites for our company so that each of our divisions are represented positively.... They worked with us early on when developing concepts and continued to integrate important information so that our business messages were clearly received upon visits to our websites. They are very professional and VERY knowledgeable about providing new and innovative websites in addition to helping with other questions that relate to their products and services. I would highly recommend KC Web Specialists.read more
robert L.
robert L.
19:07 27 Feb 20
Chris has done a great job of creating a powerful SEO presence with our site and a effective PPC campaign with a real... ROI.read more
Habits M.
Habits M.
16:26 29 May 19
Who is the crazy competitor who left a weird review is what I want to know 2 year's ago? I would HIGHLY view that as... 'suspect" -based on my own companies dealings with them and Chris. WE LOVE our website and technical support. We have had our website with them for over 3 year's+ and had only one issue which was NO fault of theirs as a foreign website hacked into ours-cyber warfare is a real thing. I get my question's answered within hour's and minutes, billing is same situation and reasonable prices compared to what I see around town . I don't want to share them too much for fear they will get too busy but they are the real deal. Going to launch another new website and rest assured I am calling them first.read more
Julie D.
Julie D.
13:28 20 Mar 19
I had originally hired KC Web Specialists to create my website when my company was based in Kansas. In 2015 I moved my... business to NYC. I have seen many websites created by local NYC web designers but none compare to the professionalism, attention to detail, and customer support provided by KC Web Specialists.read more
Peter S.
Peter S.
20:18 14 Dec 18
Chris and his team did great work, in a tight time frame, updating our law firm's website. The thing that really sets... Chris apart is his willingness to take the time to explain exactly what's involved, what are options to pursue, and how the work will be done. Top-notch responsiveness and work quality. Well done!read more
Mike H.
Mike H.
16:06 21 Jun 18
Chris and his crew are knowledgeable in the ways of the web. Google SEO? Yep, they know how to get you on the first... page. Good job Chris!read more
Taylor B.
Taylor B.
18:48 25 May 18
Chris, JoBeth and the entire KC Web Specialists team have gone above and beyond to make our new business a realty.... Their insight and attention to detail transformed our website from something that could have just been functional to a professional, multi-layer site that we consistently get complemented on by our guests and future customers. The entire team knows what it takes to develop a strong website presence and is very quick to respond to any last minute requests our startup business needed. We couldn’t do it without you, thanks so much to the entire Web KC team!read more
jason H.
jason H.
15:00 30 Nov 17
Chris and his team at KC Web specialists do excellent work and design high quality websites. I highly recommend them... for any of your design and SEO needs.read more
Susan P.
Susan P.
02:40 18 Nov 17
Joe C.
Joe C.
23:25 17 Nov 17
I have used KC Web for over 12 years now and would not dream of trying anyone else for the services they provide. They... are prompt at what they do and they are not just helpful but anxious to please you in all areas where you request help. A service not usually found in the business world anymore!read more
Tim E.
Tim E.
18:31 17 Nov 17
Chris and his team at KC Web Specialists are top-notch. Their knowledge of Search Engine Optimization is second to... none. Their customer service is immediate and the team is always working in the best interest of the customer in order to achieve the best results; which you will receive.read more
Kelli B.
Kelli B.
00:40 17 Nov 17
KC Web Specialists knowledge for their industry surpasses my expectations. Chris has done a great job explaining how to... increase web presence and makes sense of a very complicated industry. I highly recommend and trust Chris and his company.read more
Tom R.
Tom R.
00:21 17 Nov 17
Exceptional knowledge when it comes the finer details of Google and helping your business STANDOUT on the world wide... web.read more
Dave B.
Dave B.
19:43 09 May 17
Professional staff everyday in every way.Chris has proven his worth for over 10 years now with my company and I have... recommended to several of other business owners. Many who have taken my suggestion and agree completely.I am truly greatful for the find, especially in todays times.read more
Chris B
Chris B
19:32 23 Feb 17
It is encouraging and refreshing to meet such a competent, knowledgeable, and helpful company in the online marketing... sector. I highly recommend if you are looking for a company to help with your online presence give these guys a call, you will not regret it!!read more
Drew S.
Drew S.
17:11 09 Feb 17
We had a bit of a bumpy start with KC Web Specialists in that I'm not sure they were used to working with a company who... had put as much thought and planning into our website prior to meeting with them as ours. That said, we were extremely please with the finished product. They met every expectation we had for the user-facing website... and exceeded our expectations with regard to the back-end WordPress edit-ability. I would and have recommended them to others looking for a professional web presence with a reasonable price tag. They are especially talented at helping to explain how website standards have changed over time, and helping to lead their clients to the best end result. Great job guys!read more
Terry S.
Terry S.
17:44 07 Feb 17
I have been using the team at KC Web Specialists for several years now. I am very happy with their attention to our... needs. They are always very responsive and great to work with!read more
D S
D S
00:14 27 Jul 16
I am very concerned about all the 5 star feedback.I was in the process of writing unfavorable feedback and they tried... to offer discounts. I did not accept this. Rather, I am going to state the honest truth. Other businesses need to know. You set aside a certain budget for web development and you think you are going to stay within that budget. Not a chance. I blew my budget beyond belief. They were "nickling and diming" me. I had no choice as I already paid a large deposit. Please continue reading this feedback.Right away we had problems with the website after it went live. From the website functions, to email, links, etc. The cost of not having a fully functional website as promised cost us dearly. After the site went live, they referred me to their technical support team. In some cases, I would email very simple yes/no questions. One liners that were truly yes/no questions. For their technical team to respond, they charged me a minimum of 15-30 minutes at $80-$90/hour. Well over $150k a year. "It takes time for them to investigate"...I was told. Anytime I would ask questions regarding issues...and I had plenty as there were so many things wrong with the website that should have been fixed prior to my site going live, I was being charged $80-$90/hour. Usually it was a lot more than that. When it was all said and done...and after all the "technical support" fees, I would have been much better off going with a more expensive web developer.Not to mention the thousands of dollars it cost my company a partial website.This is the honest feedback.....other businesses NEED TO know. They will likely try to contact me to remove this post but I shall not. Small mom and pop shops need to know. Small businesses need to know that have limited budgets.Having said this, I ask that KC Web specialist NOT contact me in anyway shape or form. It will be reported. I will not remove this feedback even if you offer a full refund. Absolutely not. Again, I am asking that you not reach out to me or all my business partners.read more
Danee W.
Danee W.
15:30 02 Jun 16
In the past four years, I have been on the board of a non-profit organization. KC Web Specialists were extremely... helpful in assisting with our website. It's very rare to have someone respond to your requests in a timely manner and he was able to assist with any questions or thoughts that we had. He helped our website have visibility so that when people searched for local non-profit organizations, it would be the first result that would pop up on the Google search engine! We are forever grateful that KC Web Specialists have been able to give us such a strong presence online!read more
Nancy O.
Nancy O.
22:22 01 Jun 16
The team at KC Web Specialists is so knowledgeable. Chris has shared his experience with me to improve my website and... bring more traffic. Not only that, as every referral he's gotten will attest, no matter what the issue his company will work with you to solve it, and even better, if they think something is exactly the way it should be, they'll tell you that as well. Great team!read more
Shawn S.
Shawn S.
21:57 01 Jun 16
I really appreciate Chris’s approach to doing business. It’s something I wish other service providers did. He took an... hour of his own time to sit down with me and my business partner and explain his process and how he could benefit our start-up. The counseling session was extremely beneficial and helped us see the sort of opportunities we were missing. He also articulated several things we had never thought of. Chris was thorough in explaining the process to build a website and how he charged. The costs and timeline both were conveyed up front. I never hesitate to refer to KC Web Specialists to friends and clients and do so regularly.read more
Karen N.
Karen N.
15:14 01 Jun 16
Chris and his team at KC Web Specialists are professionals who know how business gets done on the internet. They have... demonstrated time and again their superior web design skills and understanding of SEO to help your potential customers find your business first when they search the net.read more
Cates S.
Cates S.
12:39 01 Jun 16
I have known Chris Nastav for three years and would trust "KC Web Specialists" with any web development, SEO or blog... development needs that we may.have. Chris and his associates will take care of you and keep your website meaningful in a internet driven business world.read more
Mary B.
Mary B.
03:08 01 Jun 16
Chris Nastav is a great source of information on utilizing the tools available on the internet to maximize your... business presence. He is infinitely patient with the technically-challenged and very willing to take the time to educate and guide the beginner. I have known Chris for years and would recommend him to anyone looking for an affordable, experienced professional to help get his or her business recognized through a user-friendly, vibrant website .read more
Brian R.
Brian R.
17:17 25 May 16
Chris Nastav and his team at KC Web Specialists provide excellent service. They have the technical knowledge to assist... in accomplishing marketing and sales goals. They drive potential clients to your site through SEO and can provide a website that represents your company well.read more
Kristie S.
Kristie S.
17:15 25 May 16
3-years ago I was introduced to Chris of KC Web Specialist. Over the last three years Chris has exhibited consistency,... kindness and a broad knowledge of how to build an on-line presence…three important aspects to running a successful business. I trust Chris and KC Web Specialist.read more
Jeff H.
Jeff H.
14:28 25 May 16
Chris Nastav and his company KC Web Specialists are truly experts in SEO and web based marking. Chris effectively cuts... through the noise and hype which is so prevalent within his industry and helps me understand and implement what is important and what really works. In short, he has helped me save money and build revenue.read more
Cheryl G.
Cheryl G.
22:44 02 Mar 16
Chris, Sam and all the staff have always been very responsive to all my inquires. They always have answers to my... questions and provide them in a timely manner in easy to understand vocabulary. Any website changes I have requested are completed promptly. I have even requested the changes be changed after seeing them on the site. Sam and all staff have patiently worked with me to make the second and even third changes and updates. I appreciate the good service and expert help.read more
Eric B.
Eric B.
15:47 21 Jan 16
I have worked with Chris and his team for about 8 years now. They have been great in maximizing our online presence... and helping us get business from the web.read more
Mike D.
Mike D.
19:15 15 Jan 16
Chris and his team have been a huge help with my site. Over 5 years ago they saved my bacon by stepping in and fixing... my site that another company could not deliver on. They have also recently helped me with a complete refresh of the site! Whether it is complete sites, upgrades or just advice these folks treat you like family! Thank you to everyone at KC Web Specialists! for all the help!!!!read more
Milberger Pest Control R.
Milberger Pest Control R.
18:17 15 Jan 16
This company is a great service provider. They have helped me take control and manage my website. Anytime I have had... questions or issues they are quick to respond. I would recommend anyone or company looking for a local company to create and/or manage their website to reach out to them. They have given me tons of invaluable information.read more
Mike S.
Mike S.
07:58 07 Jan 16
Was extremely impressed with their team. They jumped right in on a moments notice and took charge and resolved an... extreme situation with my website. They were very attentive, concerned and active in helping me. I will be referring them to everyone I know.read more
Federico F.
Federico F.
16:02 26 Feb 15
Tanks!
Jacob H.
Jacob H.
11:37 23 Jun 14
They design professional looking and user friendly websites which can attract your targeted audience. They know how to... build website in the most effective way. They are very creative, responsive, calm and manage projects efficiently.read more
Philip W.
Philip W.
12:48 11 Jun 14
KC Web Specialists is a leading and reputable web design and web development company in Overland Park, Kansas. They... have created a dynamic and money making website for me and have helped me in making my online business profitable. They have very experienced, skilled, friendly and knowledgeable staff to design websites.read more
Next Reviews
js_loader

Free Estimate