Three Great Reasons You Should Be Using Free Google Analytics For Your Kansas City WordPress Web Design

There are three very good reasons you should be using Google Analytics on your Kansas City WordPress Web design.

Actually, there are four reasons, but the fourth one is just good business common sense, so I’ll list it first.

Benefit # 4 – It’s FREE!!!!

Yep! Just go to Google and type in Google Analytics. Walk through the steps to set up a free Google Analytics account. Once you’re in your account, select and copy the code they give you. Open your WordPress Website dashboard, find the location in your theme to paste the code. (usually, “Appearance -Site Options”).

That’s all there is to it. From that point forward, you too can reap the following three benefits of using Google Analytics for your Kansas City WordPress Web Design. If you need help setting up Google Analytics on your Website, please contact us, and we’ll be glad to quickly get that installed for you.

Without further ado, here are what I feel are three of the most important benefits of using Google Analytics.

Benefit # 1 – Visitor Statistics

• You can tell how many people are visiting your Website? (Users)
• You can tell how many pages they are going to? (Pages/Sessions)
• You can tell how long they are staying on your Website?  (Avg Session Duration)
• You can how many site visitors have been to your site before (Pie Chart)

On just one screen you can have all this information, for any date range, right at your fingertips. Remember it’s all free. Awesome!!!

FYI – Bounce Rate refers to the percentage of people who leave your website after just visiting your home page.  There is no one-size-fits-all Bounce Rate. If you are in the carpet cleaning business, most potential clients would get your phone number or contact information from your home page and then leave your site to call you.  They probably aren’t cruising all over your site.  Now, on the flip side, if you’re a home staging company, then potential customers are probably going to cruise all over your site looking at example homes you’ve staged.  Your bounce rate will be much lower.  It all depends on the purpose of your site and your potential customers.

Benefit # 2 – Marketing Effectiveness

On the following Google Analytics screen, it is possible to indirectly see how effective your marketing efforts have been.  For example, if you sent out 1,000 postcards in the mail, telling potential customers to visit your Website and get a 25 percent off coupon.  In this case, about a week after the postcard was mailed, you should see a huge spike in the “Direct” piece of the pie.  Direct is where the person went to a browser and typed in your website URL (kcwebspecialists.com)

Each piece of the pie represents the marketing channel from which people came to your site. If you are spending hours and hours on social media, directing people to your Website. Hopefully, that piece of the pie is larger than the others.

Benefit # 3 – Mobile Users

Having a responsive/mobile Kansas City website design is very important to Google nowadays. But, before you spend a lot of money working over your Website to make it more responsive, wouldn’t it be nice to know what percentage of the people visiting your website are actually doing so from a Mobile website design?

Within Google Analytics, it’s as simple as clicking on the Mobile Overview menu. In the screenshot below, you can see that only 7.5 percent of the people visiting my Website over the last two years have come to it from either a Tablet or Mobile device.  Yes, I do have a mobile/responsive Website, but I don’t spend a disproportionate amount of my annual Website development budget on it.

You should always be monitoring your mobile usage percentages and make online marketing decisions accordingly.

For all your Kansas City Google SEO, new website design, and existing website maintenance needs, please contact us today at (913) 230-0357.

Author: Chris Nastav

Author: KC Web Specialists

Overland Park, Kansas 66223