Google SEO: 5 Steps That Will Impact Your Ranking
Google SEO has become absolutely necessary for getting your business noticed online. There are many steps you can take to improve your search engine ranking position (SERP) on Google and other search engines. Here we will discuss 5 things you can do immediately that will have a significant impact.
1. Optimize page titles and meta descriptions.
Page titles appear at the top of an internet browser, or in the tab or window label of an open web page. Best Google SEO practice is to title all web pages using keywords and phrases that searchers use to find your site, and which match key terms throughout your content.
The meta description is created in the HTML code side of the website and should be a brief description of your page content, including the keywords, that is easy to read and grammatically correct.
2. Claim your Google My Business listing.
One of the most important tips for SEO in Kansas City is to claim your business listing on Google. Taking ownership of your GMB online listing is a crucial step toward ensuring your business shows up on not only local search results but also on other important Google services, such as Google Maps.
3. Request reviews on Google and Facebook.
Real customer reviews have more impact on your ranking factor, click-through rate (CTR), and conversion rate optimization (CRO) than almost any other SEO strategy. Feedback from your customers both builds your relationship with them and gives you credibility with potential new customers.
The best way to get a review is to ask for it. You can request reviews in social media posts as well as in other communications with your customers, like providing links in your electronic receipts.
4. Optimize for voice search.
Voice Search Optimization is one of the leading website development trends. Technologies like Apple’s Siri, Amazon’s Alexa, and Google Assistant are increasing in popularity as users get on board with all the fun, innovative uses for this new technology. Optimize for voice search by using longer, more natural-sounding keyword phrases.
5. Optimize your content for Google SEO.
Informational, high-quality content that is useful, original, and well-written is a critical component of a web page and, importantly, is given higher value in search results. Regularly adding new, updated content is also a strategy for getting a higher rank in search results.
KC Web Specialists can optimize your business for better Google SEO performance. We invite you to contact us for a FREE Website Evaluation and FREE SEO Report. Click here or call 913-489-7866, ext 107.
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
Overland Park, Kansas
KC Web Specialists Marketing Office
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1475 Walnut Street, Suite 16
401 W. Frontier Ln, Suite 200A
Kansas City, Missouri 64106
Olathe, Kansas 66061