Google SEO Guide For Beginners

Seven SEO Foundational Elements

Google SEO uses research, strategically written quality content, backlinks, technical elements, and more to place your business higher in Google search results. There are numerous tools and strategies that SEO specialists utilize to improve your domain authority and increase your chances of a high rank on SERP. 

1. Make sure that your website is crawlable.

In order for your website to appear in search results, it must be ‘crawlable’, meaning that Google bots must be able to see your site and index it. Verifying your website on Google Business Profiles and making sure your sitemap is set up correctly with nothing blocking the search bots from crawling your website provides the most relevant indexed content and the best user experience possible. 

2. Make sure that your website is fast.

Page load speed and mobile responsiveness are essential components of SEO. A fast website provides a better user experience, decreases the bounce rate, and can ultimately result in increased ranking. The speed of a website is determined by Google bots that measure the time it takes for your web page to load and use it as an indicator of your website’s speed. 

3. Optimize your website for Google SEO on all devices and platforms.

A website optimized to work for all devices and across multiple platforms adds value for Google. Mobile responsive web designs are necessary because they load faster, are easier to read on a small screen, and in a small amount of space, convince potential consumers that you have what they are looking for without them having to try and navigate your regular website on a tiny screen.

4. Create title pages that contain your keywords.

Page titles should appear at the top of an internet browser, or in the tab or window label of an open web page. All web pages should be titled using keywords and phrases that searchers use to find your site and also match key terms throughout your content.

5. Use Google SEO keywords in meta descriptions.

Meta descriptions should be displayed on the search results page, under the page title. Google implements meta descriptions in the HTML code side of the website, in the head section of the page. Using the WordPress content management system, website developers can add a brief description of their page content, including keywords, that are easy to read and grammatically correct.

6. Keep creating content that is current and relevant.

Informational, high-quality content that is useful, original, and well-written is a critical component of a web page and, importantly, is given higher value in search results. Regularly adding new, updated content is also a strategy for getting a higher rank in search results.

7. Work on cultivating inbound links.

Receiving inbound links from other sites is an important ranking factor for Google SEO. A good internal linking structure helps users navigate your website and helps search bots see and understand the value of the pages on your website. The more industry-specific and targeted information about your business you provide, the more opportunity there is for backlinks that link to internal sections of your web pages and stand out to search bots.

SEO is an important service that can help your business grow and improve your bottom line by making it stand out in searches. KC Web Specialists have unique strategies for every kind of business and industry, and our technicians pay special attention to the details. Contact us today for your FREE Website Evaluation and FREE SEO Report!

KC WEB SPECIALISTS

(913) 489-7866, ext. 107

Overland Park, Kansas