Google SEO Vs Google Ads
Google SEO and AdWords (aka Google Ads or Google PPC) are both valuable marketing tools, but they are separate services and perform different functions. SEO is a slow process but creates a much broader organic reach, which provides the greatest return on investment over time. PPC ads immediately build brand recognition and are a good way to increase your traffic while you are working on raising your SERP.
Google SEO
Over 1 *TRILLION* web searches are conducted every day, and nearly 75% of them are on Google. These searches bring in over half of all business website traffic. The website that ranks highest in organic searches (meaning regular search listings versus paid ads) gets over 33% of the organic clicks. What this means, in a nutshell, is that Google SEO is critical to the success of your business.
Big corporations spend millions to claim those top SERP spots and even with their massive budgets, it often still takes more than a year just to get on the first page. This process is slow because Google must verify your legitimacy. Their algorithms are designed to prevent websites from using black hat tactics to rise in ranking. It takes time to demonstrate that you are real and know what you’re doing. Many small businesses can’t afford to invest only in such a long-term return. This is where PPC advertising comes in.
Google Ads
Pay-per-click (PPC) advertising makes your listing appear at the top of search results while also helping you to earn a better ranking for organic traffic. PPC doesn’t directly improve your SERP, but it does increase brand awareness, which ultimately leads to more clicks in organic searches.
PPC allows you to set your own budget and reach your defined audience quickly with your targeted message and invest in a long-term, more cost-effective, organic strategy at the same time. These ads only appear when someone searches for what you offer, and you only pay when they click through to your site.
SEO And PPC Services From KC Web Specialists
Professional search engine optimization from KC Web Specialists delivers measurable results with Google’s algorithm by tracking your website’s traffic volume, traffic sources, SERP position, and more. We produce monthly analytics reports on your PPC advertising campaigns, analyzing every detail. We determine your site’s current strengths and weaknesses, and make adjustments or develop and implement new SEO strategies as needed.
Ultimately, our SEO services can help you plan for the future. By developing a strategy and goals based on what type of business you have and what your overall business goals are, we can take what we’ve learned from your site audit and work to develop a customized plan for your site.
When you need Google SEO and PPC services, trust KC Web Specialists to get results. Request your free website evaluation today!
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
Overland Park, Kansas
KC Web Specialists Marketing Office |
KC Web Specialists Accounting Office |
1475 Walnut Street, Suite 16 |
401 W. Frontier Ln, Suite 200A |
Kansas City, Missouri 64106 |
Olathe, Kansas 66061 |
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