Hiring A Web Designer In 6 Steps

Hiring a web designer is one of the most important decisions you must make as a small business owner in Kansas City. Strong web design brings in more organic traffic, more customers, more online sales, and better brand recognition. Your website is the virtual representation of your company and might be the primary (if not only) point of contact they have with your business.

When you begin the process of looking for the right designer, there are a few important things you should look for. 

Step 1: Verify they have an appealing portfolio with relevant examples.

Look for a designer with a portfolio that showcases their design capabilities. Make sure that you actually like the designs. Preferably, the designs should be for real companies and at least a couple should be relevant to your industry and based in the same city. 

Step 2: Look for positive testimonials from real clients.

Most established web design firms include testimonials from clients on their websites. If not, ask for references or simply call the businesses in the portfolio to ask about their experiences. Reviews on Google and social media can be helpful as well.

Step 3: Ensure they have friendly and prompt customer service.

Your designer should know your name, your business, and your goals. No one wants to be a number. If you are dealing with a large firm, make sure you will have a single point of contact who will be available when you need them without having to create a trouble ticket and deal with strangers who don’t know you.

Step 4: Look for a designer who does thorough market research.

A successful web design concept requires industry and keyword research before the build even begins. You want a designer who will put in the time to thoroughly understand what sets your company apart, where it fits into your industry, and most importantly, who your potential customers are.

Step 5: Find out what additional services the company provides.

Designing a great website is important, but probably not all of the help you need. Services like ongoing maintenance, SEO, content management, and pay-per-click management can be the difference between a beautiful website and a beautifully profitable website. SEO is of particular importance as it should be built into the design of your website. You should look for a web designer who is skilled in coding and has the expertise to build in SEO from the onset of the project.

Step 6: Your web designer should be a Google Partner.

Hiring a Google Partner gives you several important advantages. Google Partners is a marketing program for third parties that manage Google Ads accounts on behalf of other businesses. Google Partner status gives exclusive access to private Google events, Google beta programs, marketing support, and a Google Partner profile page. 

When you need a web designer, contact KC Web Specialists, the leaders in the greater Kansas City metropolitan area in quality, results-driven web design.

KC WEB SPECIALISTS

(913) 489-7866, ext. 107

Overland Park, Kansas