Is Google SEO A Waste Of Money?

The question “Is Google SEO a waste of money?” can have very different answers in different situations. In some cases, a few simple fixes to your website may give you a massive return on investment if your site has great content but a few technical problems keeping it from indexing properly.

In other cases, say if you are a nationwide vendor but your primary competition is Etsy, Ebay, Walmart, and Amazon and there is nothing to distinguish your business, no amount of Google SEO work is going to get you on the first page. In this case, it would certainly be a waste to throw a bunch of money into SEO, and it would likely be better spent on PPC advertising.

Under different circumstances, a business may achieve its SERP goals and succeed in increasing traffic, but sales remain flat. This is usually an indication that keywords need to be revisited. Keywords for traffic and keywords for buyer intent may not be the same.

For example, five hits on “lawn care Kansas City” are bound to be more profitable for a local landscaper than 500 visitors that asked “Why is my grass brown?” This is where it pays to have a professional SEO provider like KC Web Specialists with the resources to do the necessary research and the expertise to interpret it.

But Do I Need Google SEO Services?

Many small businesses have either closed or reduced operations since the beginning of the COVID-19 pandemic, which has led to more and more people shopping and conducting business online. Even now as restrictions are being fully lifted in many areas, a lot of people who are unable to be vaccinated are returning to self-imposed lockdown. 

Beyond that, even those who are vaccinated face the challenge of finding replacements for their favorite goods and services providers lost to the pandemic. All of this has contributed to a significant increase in web traffic on search engines as users look for local online services.

Furthermore, many internet users are focusing on local small businesses as opposed to big brand companies, and there is a lot of competition on the local level to attract customers. Professional Google SEO services can provide solutions that small businesses need to bounce back stronger than ever.

Search engines rely on many different factors to determine a website’s rank position in searches, and it requires a significant amount of expertise not only to get a high SERP, but to determine whether a higher ranking will be both possible and likely profitable. That’s why enlisting a professional Google SEO provider to evaluate, design, and develop your website can give your company a significant edge over the competition.

For a FREE Website Evaluation and FREE SEO Report, call KC Web Specialists at 913-489-7866, ext 107, or contact us online.