May 27, 2015

Kansas City Pay-Per-Click vs Kansas City SEO

Just to make sure we’re talking the same terms…
Kansas City SEO is not the Kansas City Pay-Per-Click (PPC) ads at the top of a Google search result screen.
SEO are the organic results below the ads in Google.
We do provide (PPC) support to clients. The cost of PPC is determined almost 100 percent by how much the competition is currently paying Google to be at the top the ad section. To be at the top of the ads you have to be willing to pay more to Google than your competition is paying. PPC is simple, inexpensive (less than $500) to set up, but can be expensive to run monthly depending on what your competition is currently paying to Google. There’s no way to know this Google cost without doing a couple hours of analysis at our hourly rate of $80.
SEO is a long term marketing strategy where you try to get your site to show up well in the organic (below the ad section in Google). You cannot pay Google to be in the organic section, so you have to spend more time on SEO than your competition to get to the top of the organic section.
SEO is a marathon, not a sprint. You have to just spend the time and, depending on who’s already on the first page of Google, it could take more than a year to get on the first page of Google in the organic section. It’s just depends on how much time you want to spend.  Time = money. Someone has to spend the time doing these six things.
1. Do the analysis and come up with the top key words you want to be found for in Google.
2. Modify your Web site content one time in support of the top key words you want to be found for in Google.
3. Continually, on your Web site provide the consumer with fresh new information for the top key words you want to be found for in Google. (Blogging is a good way to do this on your site)
4. Be bigger on the Internet than your Web site for the top key words you want to be found for in Google. (Social media)
5. Have a marketing strategy that gets lots of people visiting your Web site.  Google loves a busy traffic Web site.
6. Make your Web Design Responsive or Mobile.
If you do these six things above, and never stop, you will see upward movement for your Key Words in the Google search results. The closer you get to page one results in Google, the more you have to work. Remember, you have to bump off those already on the first page of Google by doing more than they are. They got to the first page by working at it.
So the cost of doing items 1 thru 6 above vary based on the current competition and what you have to do “more” than they are currently doing. All the 6 above are “time” activities. Who’s going to spend the time doing them.

Author : Chris Nastav

Author: KC Web Specialists

kcwebspecialists.com

Overland Park, Kansas 66223

Veteran-owned, Award Winning, KC Web Specialists has been serving Kansas City and the surrounding suburbs for 19+ years.  KC Web Specialists, LLC. provides the finest Web design, Website developer, GEO, SEO and other Website development services for your business in these specialty areas:

Give us a call today at (913) 489-7866, or start a free evaluation above of your current situation. You can also use our Contact Us form. We will be glad to answer any questions you might have. Trust starts with a conversation. How can we help your company succeed? 

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Andy L.
1 week ago
Chris and his team did a marvelous job transforming my company's website. I highly recommend him as someone who does excellent work, uses technology well, and is very professional. Thanks again Chris!
Response from the owner:Thanks Andy and Marie. It's been a pleasure helping you with your Website design needs. Look forward to being your continued local design team.
Suzette M.
2 weeks ago
Everyone on the team at KC Web Specialists is skilled, caring, responsive and responsible. They did an awesome job creating our website (gcath.org) and answered probably 1,000 questions we had. They helped us stick to a reasonable time line to get this done, and were very patient with us as we figured out the various elements and functions we needed and wanted for our site. It's a comfort knowing they are not fading into the background now, but will be available for training and support moving forward as we need them. Pick this team for your next website need.
Response from the owner:Thank you Suzette. Being the Web design and SEO answer folks is what makes us happy :-) Glad the timeline worked for you all and look forward to being your ongoing local Website development support team. Thanks again.
Angela G.
1 month ago
They are very easy to work with. Creative, professional and keep your project on track! They even helped us with changes to our site long after our project was completed. I would recommend Chris and his team to anyone wanting to build a website!
Response from the owner:Hi Angela, thank you so much for the kind review. We like to think of ourselves as your local Web design partners. We're there when you need us. Whether it's two days from now or two years, the sites we build are made to last and we appreciate that we can help if/when the need arises. Thanks again,
Sandy B.
3 months ago
KC Web Specialists have it together. Period. I am President of a Kansas non-profit and we recently had their team work with us to create a new website. Every step of the process was a positive experience. Everyone was timely, professional, and thoroughly skilled at what they do.

In addition, I'd like to call out two people--Chris Nastav, the owner, and Jeff Forrester, a staff member who offers support and troubleshooting. You can't find more exceptional service anywhere.
Response from the owner:Hi Sandy, you're the best. Thank you so much for your trust in KC Web Specialists, LLC. for your non-profit Website design project. You and your team were fabulous to work with. Happy to be your local partner. Thank you again for the kind words.

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