SEO Kansas City Business Website Design Strategies For 2020

SEO Kansas City strategies and tactics for 2020 will revolve around user-focused search engine optimization. Optimizing your website for marketing and business issues, ensuring users find your website and return, can ensure your company will not only stand out in 2020, but you’ll stay ahead of the competition.

Internet users have many options in how they search for things; making sure that they find your website in searches, are influenced to visit your web pages and follow through in some way, is the primary objective of SEO Kansas City. Traditionally, optimization focused on incorporating keyword-based content. However, with the introduction of Google’s new ranking algorithm (BERT), in 2020 search results will be optimized to match the intent of the user, rather than basing the provided content solely on matching keywords/phrases. Google’s shift from matching keywords to user intent means that SEO Kansas City will need to adjust their efforts accordingly.

Providing the best answers for users’ questions allows your website to appear in long-tail searches (70% of all search queries), and is actually a more reliable way to capture and convert customers. In fact, this approach is exactly what Google is looking for to satisfy user needs. SEO Kansas City will be integral to the survival and growth of an online business by adjusting how web content is found in searches around a user’s intent.

In addition to user intent, smart businesses will be looking for ways to improve user experience (UX) in 2020. This includes their overall experience from the initial interaction in the SERPs, to the landing page, and even after they leave your site. According to Google, technical SEO is a key part of the UX discussion – site speed and page speed, primarily. Google’s Chrome with its new “slow warning badges”, and speed reports in Google Search Console will, for many, lead to the necessity for almost complete SEO Kansas City redesigns of business websites.

We have discussed the importance of having a mobile-friendly website on several occasions. As we move into a new year, and a new decade, this will, without a doubt, continue to be one of the most important elements of website design in 2020. Internet users expect quick access and easy navigation on multiple platforms using different devices. Optimizing for mobile-compatibility involves studying mobile SERPS for the types of traffic being generated, which helps SEO Kansas City determine the most effective WordPress plugins for impacting your business’s bottom line. By integrating a responsive website design for use on Smartphones, tablets, e-readers, and the like, SEO Kansas City meets users’ expectations, ensuring your company’s website can be accessed and viewed on all the major platforms. 

By adapting our strategies and tactics for 2020, SEO Kansas City can help your business website rank higher in SERPs, improve conversions and generate more revenue. KC Web Specialists have been crafting captivating business websites for more than 15 years. Many successful businesses have benefited from our build and redesign services. Make sure your website is ready to meet the challenges in the coming new year. We offer a FREE website evaluation!

Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County. 

KC WEB SPECIALISTS

(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City Google Partner, with more than a decade of web design and development experience.