Are SEO Services Worth It?

SEO services are worth it IF you have the right SEO strategy. So, the short answer is YES! The key is in the strategy and having the right partner. You need a partner that knows how to get results. One that knows what goes into a strong SEO strategy.

People search online for everything: recipes, apparel, cars, houses, how they make cotton candy, literally everything can be found by “Googling it”. Before you consider stopping SEO, consider the losses you could experience. No matter how big or successful your company gets, how well you optimize your website could either keep you growing or crash you completely.

In the world wide web of choices consumers have, search engine results are king. SEO is always changing but the standard for “relevance” remains the same. Websites that have fresh content and generate traffic will always rank hirer than those who don’t. If you don’t have the time to keep up with your SEO strategy your site will move down in rankings and people won’t be able to find you.  

This is when having an SEO services provider becomes essential to your livelihood. It is worth it to stay relevant and findable online. Besides, SEO efforts are more effective and cost less than traditional marketing strategies. There are not guarantees with either approach; however, SEO services put you in front of the people specifically looking for a place or provider like you!

Of course, you could adopt a DIY approach to your SEO. You may believe you can run your business and maintain your website content, monitor your keywords, and stay updated on any changes the search engines make to their ranking algorithms. Or you could hire someone fresh out of college to handle your SEO in-house. That would free you up to run the business and keep your SEO strategy going. But are either of those options really more cost effective than hiring a professional SEO services provider?

There is a lot information online about how to do SEO – a lot! Consider how much time it would take you to acquire all that information. Then creating and implementing a strategy, testing and monitoring to see what is and isn’t working, making adjustments, monitoring the adjustments, making more adjustments, watching for SEO requirements changes, … rinse and repeat. That is a huge time investment. And remember, you still have a business to run. What you save in money you may lose more in time.

Hiring an in-house SEO person would relieve you of the huge time investment, but there are still time and money costs to consider. It takes time to find the right person, someone you trust both in skill and in loyalty, and time to teach them about your company, your vision and mission, what you offer and who you serve. There are onboarding expenses and, especially for a small business, the cost of paying them a fare wage. The minimum salary for an in-house SEO services specialists in Kansas City is $30,000. Can your business afford to pay $2300/month for SEO services?

For a fraction of what you would spend on an in-house SEO specialist, you could hire an SEO services provider. You get all the expertise, experience, and resources, which enables you to get results much more quickly and consistently.

The key to your success, like we said in the beginning, is having the right partner. You will need to make sure that they are transparent about their pricing and past work. Look for reviews, testimonials, and ask about their portfolio of works. Find out how well they know the Kansas City area. There are ways to reach all the Kansas City metropolitan area, and ways to successfully target specific cities like Overland Park, Lee’s Summit, Olathe, etc. Be sure they have experience in SEO strategies that cover your target area(s).

Since they won’t be working in your office every day, ask if they have a dedicated account manager. This individual should go over the monthly reports (SERP) with you so you fully understand where your site ranks. They should be your point of contact when you have questions and be knowledgeable in what will improve or impact your visibility online.

So, are SEO services worth it? YES, if you have the right strategy and the right partner.

When you need and SEO partner in Kansas City, we hope you’ll consider KC Web Specialists. Feel free to visit our reviews and contact us directly.