June 25, 2012

Should I Use Pay-Per-Click or Search Engine Marketing (SEM)?

So in answer to the question about should I use Pay-Per-Click (PPC) or Search Engine Marketing  (SEM) for my Kansas City Business, the answer is a definitive, “depends”! LOL! Are you an Overland Park, Olathe, Shawnee, or some other Kansas City business that is considering using Google, Yahoo, or Bing PPC? If so, then my best piece of advice is this is…. First make sure your landing page supports the ad you are running and secondly, do the math.

1. Almost everyone that is unsuccessful with PPC or SEM, is unsuccessful because they run an ad that takes people to a page on their Web site that says nothing about the ad. If you are a carpet cleaner in Overland Park, Kansas and your ad says “Clean two rooms in your Overland Park, Kansas home and get a third room cleaned free”. Then your Web design should say immediately “Clean Two Rooms in Your Overland Park Home and Get a Third Room Cleaned Free.  People click ads and expect to read more about the special. Don’t run ads if your Website development doesn’t match the ad and say the same thing.

2.  Do the math! I’m not going to lie to you. PPC for local service businesses is not cheap. I’m running PPC ads for my Kansas city Web design company and it’s costing me a lot of money. But, for every dollar I spend on my PPC campaign, I’m getting nine dollars in return.  PPC is a marketing decision. Run the ads and people will click them. How many of those clicks have to turn into clients in order to pay for the ad? Obviously every business is different so the math will vary amongst business owners.  Even if you just break even with the math, you will greatly increase  your organic rankings by running PPC. Google loves a busy Web site and will reward your organic rankings accordingly.

Author : Chris Nastav

Author: KC Web Specialists

kcwebspecialists.com

Overland Park, Kansas 66223

 

Veteran-owned, Award Winning, KC Web Specialists has been serving Kansas City and the surrounding suburbs for 19+ years.  KC Web Specialists, LLC. provides the finest Web design, Website developer, GEO, SEO and other Website development services for your business in these specialty areas:

Give us a call today at (913) 489-7866, or start a free evaluation above of your current situation. You can also use our Contact Us form. We will be glad to answer any questions you might have. Trust starts with a conversation. How can we help your company succeed? 

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Andy L.
1 week ago
Chris and his team did a marvelous job transforming my company's website. I highly recommend him as someone who does excellent work, uses technology well, and is very professional. Thanks again Chris!
Response from the owner:Thanks Andy and Marie. It's been a pleasure helping you with your Website design needs. Look forward to being your continued local design team.
Suzette M.
2 weeks ago
Everyone on the team at KC Web Specialists is skilled, caring, responsive and responsible. They did an awesome job creating our website (gcath.org) and answered probably 1,000 questions we had. They helped us stick to a reasonable time line to get this done, and were very patient with us as we figured out the various elements and functions we needed and wanted for our site. It's a comfort knowing they are not fading into the background now, but will be available for training and support moving forward as we need them. Pick this team for your next website need.
Response from the owner:Thank you Suzette. Being the Web design and SEO answer folks is what makes us happy :-) Glad the timeline worked for you all and look forward to being your ongoing local Website development support team. Thanks again.
Angela G.
1 month ago
They are very easy to work with. Creative, professional and keep your project on track! They even helped us with changes to our site long after our project was completed. I would recommend Chris and his team to anyone wanting to build a website!
Response from the owner:Hi Angela, thank you so much for the kind review. We like to think of ourselves as your local Web design partners. We're there when you need us. Whether it's two days from now or two years, the sites we build are made to last and we appreciate that we can help if/when the need arises. Thanks again,
Sandy B.
3 months ago
KC Web Specialists have it together. Period. I am President of a Kansas non-profit and we recently had their team work with us to create a new website. Every step of the process was a positive experience. Everyone was timely, professional, and thoroughly skilled at what they do.

In addition, I'd like to call out two people--Chris Nastav, the owner, and Jeff Forrester, a staff member who offers support and troubleshooting. You can't find more exceptional service anywhere.
Response from the owner:Hi Sandy, you're the best. Thank you so much for your trust in KC Web Specialists, LLC. for your non-profit Website design project. You and your team were fabulous to work with. Happy to be your local partner. Thank you again for the kind words.

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