Top 3 Most Important Expiration Dates For Your Business Website

As a business owner in Kansas City, or any city for that matter, there are three Website related expiration dates you should have written down in multiple places.

1. Domain Name Expiration Date
2. Hosting Expiration Date
3. SSL Certificate Expiration Date

Missing any of these three expiration dates can have serious long-term marketing consequences for your business.

You should today, without fail, determine what these three expiration dates are, and then put reminders of these dates on your electronic calendars. I would say you should go so far as to have multiple people in your company aware of these dates, and have them put them on their calendars as well.

YES, it’s really that important to your organization that you don’t miss these expiration dates. 

But how can these things even expire without someone in your company knowing?

When you buy these three things you buy them online. You can buy them sometimes for up to 10 years before they expire. As part of this purchase process they ask for a contact eMail address and phone number.

What I’ve seen happen so many times is that business owners change their business contact eMail addresses and phone numbers in that 10 year period?

Most people don’t remember to log back into the places where they made the three purchases and change their contact eMail and phone number.

So now, progress a couple/three years down the road, and your items are about to expire. The places you bought the items from start eMailing you with cancellation notifications. Those eMails notifications may be going into a black hole.  If you’re lucky, as the time frame gets even shorter they may start calling you. Another possible black hole, or if you still have the same phone number, more than likely you just think it’s some sales person trying to get to you buy something so you ignore the calls.

So the three items expire, your Website goes away. How long till you notice it’s missing? Probably not till someone outside your organization lets you know. At that point you frantically try to call someone. Do you even know who to call. Best case scenario you find the right company to call, you pay your bill to renew, and your site comes up again in 24 to 48 hours later.

Worse case scenario, it’s been too long and they don’t have a copy of your site anymore, so even if you can renew you have to rebuild your Website from scratch.

Worst case scenario, you had a great domain name. www.great.com and someone else bought it  because it was available to everyone after it expired. It does happen. I’ve seen it happen.

KC Web Specialists does offer a monthly managed service plan called WordPress Protection. One part of this multi-faceted protection plan is that we have all your important expiration dates. We also have multiple points of contact for your company. We send you a report every month of of important company information including your three expiration dates. If we see things are not being renewed by you, we call your multiple points of contact repeatedly until we get someone on the phone. We’ll stay on it, and will work with you to get things renewed “Before” they expire.

If we can’t get to you through eMail or phone, we’ll even come knocking at your business address.

KC Web Specialists, would be proud to be your partner in the development and implementation of an expiration date tracking plan. Please reach out to me at your convenience if you would like to discuss next steps.

(913) 489-7866 or info@kcwebspecialists.com

KC Web Specialists are your Kansas City experts in Web Design, SEO, Pay-Per-Click and are WordPress Web Designer pros.