December 22, 2022

Top 7 – What Is SEO? – Answers

I’ve been at this Website design and SEO game for close to 20 years. On average, I probably get asked this question at least 5 to 10 times a week.

What is SEO?

This question is usually asked by people who have a business, or are starting a business, and they say

“I want a great Website and I need it SEO’d, but I’m not really sure what that even means.”

What I will try to do here is provide 7 quick, simple, non-technical answers to the question. 

What is SEO?

  1. SEO is an Acronym – “Search Engine Optimization” (SEO)  You may also have heard it referred to as “Organic” search results.
  2. SEO is an Area/Place In Google – It is the area/place in Google directly below the Google Ads or Google Map. The maps in Google are NOT considered SEO. What is SEO - Top 7 Answers.
  3. Search Engine Optimization is “Search Marketing” – Meaning, you are marketing to people who are in Google searching for something. If you own a business, want to show up in Google, you have basically two options. Google Ads, or SEO.  Google Ads, or PPC,  are quick and easy to implement. Need leads tomorrow, you can get them with Google ads.  
  4. SEO is Hard Work – You cannot pay Google to put your business in the organic section. You have to convince Google you deserve to be in that section. That’s hard to do if there are a lot of companies that offer the same services you offer.  How much does SEO cost?
  5. SEO is a Popularity Contest – Google looks at “Everything” about your company (Your Website, Your Google Business Profile, Your Social Presence, Who else talks about you on their Website, How popular you are on the news, etc)  Google factors all these things into where they place you in the SEO section. Click here if you want to know some of the things you can do to win the popularity contest.
  6. Search Engine Optimization is NOT Technical – You don’t need to be a Web designer, or be a computer nerd to get good rankings for your company.  You just need to know how to make your company more popular in a way that Google notices you.
  7. SEO Takes A Long Time – If you are in a competitive industry, the folks that are currently on the first page of Google in that section have already won the popularity content. You have to start today to, over time, become more popular than they are.  For competitive industries you have to start now, and you have to keep at it, month after month, year after to year.

In Conclusion

KC Web Specialists are always glad to be there to help you sort out Web and Google related issues. Please contact us today at info@kcwebspecialists.com if you have questions.

(913) 489-7866 or info@kcwebspecialists.com

KC Web Specialists are your Kansas City experts in Web Design, SEO, Pay-Per-Click and are WordPress Web Designer pros.

Veteran-owned, Award Winning, KC Web Specialists has been serving Kansas City and the surrounding suburbs for 19+ years.  KC Web Specialists, LLC. provides the finest Web design, Website developer, GEO, SEO and other Website development services for your business in these specialty areas:

Give us a call today at (913) 489-7866, or start a free evaluation above of your current situation. You can also use our Contact Us form. We will be glad to answer any questions you might have. Trust starts with a conversation. How can we help your company succeed? 

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Andy L.
1 week ago
Chris and his team did a marvelous job transforming my company's website. I highly recommend him as someone who does excellent work, uses technology well, and is very professional. Thanks again Chris!
Response from the owner:Thanks Andy and Marie. It's been a pleasure helping you with your Website design needs. Look forward to being your continued local design team.
Suzette M.
2 weeks ago
Everyone on the team at KC Web Specialists is skilled, caring, responsive and responsible. They did an awesome job creating our website (gcath.org) and answered probably 1,000 questions we had. They helped us stick to a reasonable time line to get this done, and were very patient with us as we figured out the various elements and functions we needed and wanted for our site. It's a comfort knowing they are not fading into the background now, but will be available for training and support moving forward as we need them. Pick this team for your next website need.
Response from the owner:Thank you Suzette. Being the Web design and SEO answer folks is what makes us happy :-) Glad the timeline worked for you all and look forward to being your ongoing local Website development support team. Thanks again.
Angela G.
1 month ago
They are very easy to work with. Creative, professional and keep your project on track! They even helped us with changes to our site long after our project was completed. I would recommend Chris and his team to anyone wanting to build a website!
Response from the owner:Hi Angela, thank you so much for the kind review. We like to think of ourselves as your local Web design partners. We're there when you need us. Whether it's two days from now or two years, the sites we build are made to last and we appreciate that we can help if/when the need arises. Thanks again,
Sandy B.
3 months ago
KC Web Specialists have it together. Period. I am President of a Kansas non-profit and we recently had their team work with us to create a new website. Every step of the process was a positive experience. Everyone was timely, professional, and thoroughly skilled at what they do.

In addition, I'd like to call out two people--Chris Nastav, the owner, and Jeff Forrester, a staff member who offers support and troubleshooting. You can't find more exceptional service anywhere.
Response from the owner:Hi Sandy, you're the best. Thank you so much for your trust in KC Web Specialists, LLC. for your non-profit Website design project. You and your team were fabulous to work with. Happy to be your local partner. Thank you again for the kind words.

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