July 11, 2018

Use Google Analytics To Know These Top 6 Things About Your Business Website Visitors

Top 6 Reasons To Use Google Analytics For Business In Kansas CityAs a certified Google Partner in Kansas City, for Web design, SEO and PPC, I would like to share with you 6 really great things you can know about your business Website visitors by using the free tool called Google Analytics.

  1. How Many Visitors There Were
  2. How Many Pages They Went To On Your Website
  3. How Long They Stayed On Your Website
  4. Which Pages They Went To On Your Website
  5. Are They Using A Computer Or Smartphone To Visit Your Website
  6. Where Did They Find Your Website

#1, #2, #3 How many visitors went to how many pages and stayed how long?

In the picture below, I can see that in the last year, KC Web Specialists has had 8,307 Website visitors, that went to 15,768 pages on the Website, and each stayed an average of 1 minute and 09 seconds. (Side note. I can see that 93% were new visitors.   The primary purpose of my Website is to help me acquire new customers.)

Kansas City Google Analytics Expert Picture 1

 

#4 Which pages my Website visitors went to?

In the image below, I can see where my Website visitors first come into my Website, and from there, what other pages do they travel to.  If the goal of your business is to get people to fill out the contact form page information, it’s important to be able to tell if they are actually getting there. If the goal is to get people to your gallery page, etc, are your visitors actually going to the pages you want them to go to on your Website. This page in Google Analytics will give you those answers.

Kansas City Google Analytics Experts Picture 2

 

#5 Are they using a computer or phone to visit my Website?

Mobile, mobile, mobile, everything has to be mobile. Well, maybe yes, maybe no. Using Google Analytics you can see in the picture below exactly what people are using when they visit your Website. In the screen shot below I can see that…

  • 64.65% visited my site using a desktop.
  • 35.35% visited using a mobile device or tablet.

You should really really pay attention, and go through your Website using a phone. How easy is it, and does it allow people to quickly and easily do what you want them to do?

Kansas City Google Analytics Expert Picture 3

#6 Where did they find your Website?

This is probably one of the best reasons to use Google Analytics. Let’s say that you are doing radio or television advertising. You’re in these commercials telling people to visit your Website at www.mywebsite.com.  Wouldn’t it be nice to know how many people actually were coming to your Website simply by typing in the address? Or maybe your running a Google SEO effort. How many of your Website visitors are actually coming to your site through Google? In the screen shot below you can see exactly how people are getting to a Website. Whether they are directly typing it in, coming to it through social media, through Google SEO, or maybe other marketing efforts. A good way to measure your marketing spend efforts.

Kansas City Google Analytics Expert Picture 4

 

So there you have it. 6 of the fantastic pieces of information you can glean about your Website visitors using Google Analytics.

KC Web Specialists, would be proud to be your partner in the installation of Google Analytics on your Website, and then help you interpret the data. Please reach out to us at your convenience if you would like to discuss next steps.

(913) 489-7866 or info@kcwebspecialists.com

KC Web Specialists are your Kansas City experts in Web Design, SEO, Pay-Per-Click and are WordPress Web Designer pros.

Veteran-owned, Award Winning, KC Web Specialists has been serving Kansas City and the surrounding suburbs for 19+ years.  KC Web Specialists, LLC. provides the finest Web design, Website developer, GEO, SEO and other Website development services for your business in these specialty areas:

Give us a call today at (913) 489-7866, or start a free evaluation above of your current situation. You can also use our Contact Us form. We will be glad to answer any questions you might have. Trust starts with a conversation. How can we help your company succeed? 

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KC Web Specialists LLC4.9
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Andy L.
1 week ago
Chris and his team did a marvelous job transforming my company's website. I highly recommend him as someone who does excellent work, uses technology well, and is very professional. Thanks again Chris!
Response from the owner:Thanks Andy and Marie. It's been a pleasure helping you with your Website design needs. Look forward to being your continued local design team.
Suzette M.
2 weeks ago
Everyone on the team at KC Web Specialists is skilled, caring, responsive and responsible. They did an awesome job creating our website (gcath.org) and answered probably 1,000 questions we had. They helped us stick to a reasonable time line to get this done, and were very patient with us as we figured out the various elements and functions we needed and wanted for our site. It's a comfort knowing they are not fading into the background now, but will be available for training and support moving forward as we need them. Pick this team for your next website need.
Response from the owner:Thank you Suzette. Being the Web design and SEO answer folks is what makes us happy :-) Glad the timeline worked for you all and look forward to being your ongoing local Website development support team. Thanks again.
Angela G.
1 month ago
They are very easy to work with. Creative, professional and keep your project on track! They even helped us with changes to our site long after our project was completed. I would recommend Chris and his team to anyone wanting to build a website!
Response from the owner:Hi Angela, thank you so much for the kind review. We like to think of ourselves as your local Web design partners. We're there when you need us. Whether it's two days from now or two years, the sites we build are made to last and we appreciate that we can help if/when the need arises. Thanks again,
Sandy B.
3 months ago
KC Web Specialists have it together. Period. I am President of a Kansas non-profit and we recently had their team work with us to create a new website. Every step of the process was a positive experience. Everyone was timely, professional, and thoroughly skilled at what they do.

In addition, I'd like to call out two people--Chris Nastav, the owner, and Jeff Forrester, a staff member who offers support and troubleshooting. You can't find more exceptional service anywhere.
Response from the owner:Hi Sandy, you're the best. Thank you so much for your trust in KC Web Specialists, LLC. for your non-profit Website design project. You and your team were fabulous to work with. Happy to be your local partner. Thank you again for the kind words.

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