Wait What? Google Is Adding “Ads” Back To The Map!
Well, it’s back!!
With the explosion in numbers of “Local” searches being done on mobile devices, Google has decided to add more cash to their pockets by allowing “ONE” lucky business, per industry, to appear in top placement on the map. They used to do this years ago, but stopped.
I’ve seen recent reports that suggest that up to 85% of people searching for business location services are now doing those searches on a phone. One of the first things that Google displays on a local search is the map.
A local business service location search is someone who is on their phone, and types or says something like like…
“auto service shops near me”
“auto service shops in Overland Park”
“find me an auto service shop”
“where’s a good place to get my car fixed in Overland Park”
“where’s a good place to get my car fixed near me?”
As you can see in the screen shot above, the first location is an Ad, it’s not even the closest location to where I am at, but it is getting first placement on the map.
To compete for this first position map placement ad, there are three things you must have going on.
- You must a physical location that customers can come to.
- You must be running a Google Pay-Per-Click (PPC) campaign.
- Your Google PPC campaign must have an ad set up for mobile, and location extensions.
Oh, I guess a number 4 would be that you have to be willing to pay more than any of your competitors because Google is only putting one ad per map 😉
So why should businesses consider doing this?
Again, there is an explosion in the amount of people who do location based searches on their phones. Reports are that up to 85% of people looking for a business location are doing so on a phone.
So if you have a business location that customers come to, you should consider doing what it takes to appear first on the map.
KC Web Specialists, would be proud to be your partner in the development and implementation of your Google PPC location ads. Please reach out to me at your convenience if you would like to discuss next steps.
(913) 489-7866 or firstname.lastname@example.org