Professional Web Designer or Template?

 

A professional web designer could be the thing that helps your company’s website stand out from the competition. There are many different options for websites out there today, including websites with built-in templates. As a result, people often wonder what difference a web designer could make. A web designer uses texts, images, and graphics to create the look and feel of a website or web page. While many Kansas City businesses use templates to create their websites initially due to the low cost, they tend to come across certain limitations with templates that can be solved by hiring a professional web designer.

 

While it’s possible to create a beautifully responsive website with a template, it takes time to learn the skills needed, as well as research and implement the updates to keep your website up-to-date and running smoothly. Hiring a professional web designer gives you the opportunity to focus your time and attention on running your business, whatever that may entail. Web designers also have the experience and education needed to make sure that your website is optimized for search engines and mobile browsers. 

 

There’s no doubt that there are a lot of professional-looking templates out there, but that’s where the attention to detail ends. Websites created from templates often forget about the other components of the user experience, or UX. While appearance is important, there are other things that affect the way users or customers interact with your site. One very important factor is load speed. A lot of templates are built with bulky graphics, which affects the time it takes for your website to load on a user’s browser. Another factor that affects the user experience is your website’s responsiveness. 60% of internet users worldwide access the internet from their phones. Is your website mobile-friendly? An experienced web designer should take all these factors into account while building a website. 

 

Another important factor that directly affects both user experience and the success of your website is the use of high-quality, SEO-friendly content. SEO, or search engine optimization, is a long-term marketing objective. The goal is to get your website to the front page of search engines like Google when certain keywords are typed in. While you could take the time out of running your business to learn about SEO, a web designer would easily be able to incorporate SEO into the structure of your website. Services like ongoing maintenance, SEO, content management, and pay-per-click management can be the difference between a beautiful website and a website that is both beautiful and profitable.

 

As your business grows and additional services are offered, you’ll need to add additional functions to your website, like e-commerce and additional security. Some platforms provide plug-ins for a more complex website at additional costs, but those costs start to add up quickly. Web designers are able to use their knowledge of HTML and CSS to create and maintain a website that is fully functional and responsive without paying for each new implementation.  Web designers also have the knowledge needed to help scale your website as your business grows. 

 

Because free template websites are available to anyone with an internet connection, there’s a chance that there may be another business using the same template for their website. A web designer can create a website that is customized to fit your brand or business in a way that stays true to your brand image. Having a recognizable image is a huge part of building your brand awareness and reputation. A custom website can help you stand out above the rest. 

 

(913) 489-7866, ext. 107

Overland Park, Kansas