July 2, 2019

A Website Designer Adapts Best Design Trends For Business Website

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Hiring a skilled website designer is crucial for businesses that want an attractive, fully functional website. By analyzing which design trends are on the rise, a website designer can make more informed and creative choices when designing a responsive, modern website. A landing page that is highly visible ensures a high SERP ranking on Google.

Website Designer: Approach

Website design trends are constantly evolving. Intuitive web designers are exploring trending elements to make a web page stand out. This more experimental approach to designing a web page is likely to continue. For example, planning the layout and type, using diverse design elements, can be exciting to experiment with. 

Website Designer: First Impression

In a previous article, we talked about the combination of aesthetics and technology and how a website designer implements minimalism, color vs a black-and-white palette, animated GIFs, chatbots, organic shapes, and video content. Creating the first impression is an important goal of a website designer. Likewise, a landing page that is outdated and out of touch won’t achieve that goal.

Adapting the most effective design trends for a landing page can ensure a positive first impression for visitors to your website.

Website Designer: Design Elements

Asymmetrical Layout – In the layout of a web page, a website designer uses horizontal and vertical lines to arrange content. For example, everything may be lined up on one side of the web page or down the center of the page. On the other hand, a broken grid may be used, with content arranged in various sections on the page, in no particular order. An asymmetrical grid makes the web page stand out, drawing more attention to the brand content.

Typography – In 2019, experimenting with typography has become a design trend that is expected to continue. Learning new, advanced coding makes it easier for a website designer to use typography as part of the design. As an example, cutting parts of words or letters and using the negative space that is created adds to the visual appeal. Inserting images inside typography, placing the type on a diagonal line or shape, animating type, and more, are trending design elements that are used to enhance a business website.

White Space – Instead of using page content as the focal point, a website designer uses white space to make the web page more noticeable to users.

Overlapping – With careful consideration, a website designer uses overlapping elements to enhance the overall aesthetic of a business website. As with broken grid layouts and asymmetry, overlapped items add visual interest to specific content. Experimenting with this and other interesting design elements, including minimizing the area and changing up the content, makes a website appeal to a wider audience.

Navigation – One of the hardest elements of page design involves navigation. However, a functional, aesthetically appealing, and easily navigated web page is essential to a business website design. Currently, the trend is to experiment more with navigational elements.

In addition to a website designer making changes to placement on the page, font size and layout, for example, they implement design elements that make navigating the main part of the website fast and easy.

Website Designer: Technology

There has never been a more exciting time to be a website designer as technology improves and new design elements are being introduced. For 2019, it can only get better. Significantly, machine learning is an important subfield of artificial intelligence (AI) that uses a computer to make predictions based on pre-determined algorithms of past data samples.

Specific platforms have been developed to further this endeavor. For example, Adobe Sensei (creates customized workflow and applications), Firedrop (construct websites in a matter of a few seconds); Sacha, (a chatbot for designing websites). Other important design options are  Alexa, Voice Interfaces, 3D, podcasts, Image Search, and more.

Website designers who are not afraid to explore and experiment are pushing the limits of what is possible in website design.

Website Designer: Improve SEO

If you want to make sure your business website stands out and exceeds expectations, a professional website designer at KC Web Specialists should be your next call. Using trending successful design elements such as grid-breaking layouts, colorful gradients, captivating motion, and unique images and other content, you can be sure of a highly visible online presence. Ultimately, your bottom line is improved by driving traffic, increasing SEO rank, and more user interactions.

Website Designer: Improves ROI

The different areas of web design, such as web graphics, interface design, aesthetics, technology, and more, can be used to create a successful business website. Further, a website designer who monitors and analyzes current design trends can predict which elements will raise your business conversion rates.

Website Designer: Services

Are you looking for a Kansas City web designer or help with website development for your business? Designing a successful business-focused website is both an art and a science. KC Web Specialists are the experts in Kansas City.

KC Web Specialists can help your business reach an optimal online presence with effective use of current design strategies. Based in Overland Park, Kansas, our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lee’s Summit, Belton, and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.

FREE WEBSITE EVALUATION!!!

KC WEB SPECIALISTS

(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City Google Partner with more than a decade of web design experience.

Veteran-owned, Award Winning, KC Web Specialists has been serving Kansas City and the surrounding suburbs for 19+ years.  KC Web Specialists, LLC. provides the finest Web design, Website developer, GEO, SEO and other Website development services for your business in these specialty areas:

Give us a call today at (913) 489-7866, or start a free evaluation above of your current situation. You can also use our Contact Us form. We will be glad to answer any questions you might have. Trust starts with a conversation. How can we help your company succeed? 

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Andy L.
2 weeks ago
Chris and his team did a marvelous job transforming my company's website. I highly recommend him as someone who does excellent work, uses technology well, and is very professional. Thanks again Chris!
Response from the owner:Thanks Andy and Marie. It's been a pleasure helping you with your Website design needs. Look forward to being your continued local design team.
Suzette M.
2 weeks ago
Everyone on the team at KC Web Specialists is skilled, caring, responsive and responsible. They did an awesome job creating our website (gcath.org) and answered probably 1,000 questions we had. They helped us stick to a reasonable time line to get this done, and were very patient with us as we figured out the various elements and functions we needed and wanted for our site. It's a comfort knowing they are not fading into the background now, but will be available for training and support moving forward as we need them. Pick this team for your next website need.
Response from the owner:Thank you Suzette. Being the Web design and SEO answer folks is what makes us happy :-) Glad the timeline worked for you all and look forward to being your ongoing local Website development support team. Thanks again.
Angela G.
1 month ago
They are very easy to work with. Creative, professional and keep your project on track! They even helped us with changes to our site long after our project was completed. I would recommend Chris and his team to anyone wanting to build a website!
Response from the owner:Hi Angela, thank you so much for the kind review. We like to think of ourselves as your local Web design partners. We're there when you need us. Whether it's two days from now or two years, the sites we build are made to last and we appreciate that we can help if/when the need arises. Thanks again,
Sandy B.
3 months ago
KC Web Specialists have it together. Period. I am President of a Kansas non-profit and we recently had their team work with us to create a new website. Every step of the process was a positive experience. Everyone was timely, professional, and thoroughly skilled at what they do.

In addition, I'd like to call out two people--Chris Nastav, the owner, and Jeff Forrester, a staff member who offers support and troubleshooting. You can't find more exceptional service anywhere.
Response from the owner:Hi Sandy, you're the best. Thank you so much for your trust in KC Web Specialists, LLC. for your non-profit Website design project. You and your team were fabulous to work with. Happy to be your local partner. Thank you again for the kind words.

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