Website Development: What’s Coming In 2022

Website development aims to improve user experience and accessibility, which in turn increases conversion and engagement rates. Implementation of features like artificial intelligence, progressive web applications, and voice search is not new for large corporations, but in 2022 they will more and more be the standards that everyone is held to. If you want to be competitive online, there are a few trends in website development that you would be smart to implement ASAP.

The Most Important Web Development Trends In 2022

1. Progressive web apps (PWA)

Progressive web apps recreate the in-app experience within a browser. This is much simpler and more cost-effective than building native applications for every device. 

PWAs are also more reliable, accessible, and easier to update than native apps; and faster page loading means better conversion and engagement rates.

2. Artificial Intelligence

Most website development companies are now building AI-enabled websites to do everything from predicting customer choices to inform the overall look to handling basic customer service.

AI can help determine who is interested in buying your products, products that your customer likes and dislikes, and other sales-related data. AI-based technologies like facial identification and pattern identification can vastly reduce daily errors, boost productivity, speed, and agility.

Many websites now utilize chatbots to handle their sales support systems. Chatbots now have voice/speech recognition in addition to cognitive intelligence, allowing them to completely replace human support on many websites. 

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is most likely one of the most important technologies for enhancing users’ mobile browsing experience. AMP was developed with plugins and gives fast loading times and improved UI without complicated coding. It enables developers to build websites that load instantly and work smoothly across all mobile devices and platforms. This effectively improves a website’s visibility and rank on SERP.

4. Voice Search Optimization

Technologies like Apple’s Siri, Amazon’s Alexa, and Google Assistant are increasing in popularity as users get on board with all the fun, innovative uses for this new technology. In the coming year, more and more apps will incorporate this technology to enhance the search experience for their users.

5. Push Notifications

Push notifications alert users when new content is posted, eliminating the need to look for emails or browse sites to stay informed. This encourages consistent branding, enhances sales, and allows messaging targeted to particular user demographics.

The Best Website Development In Kansas City

The industry is constantly transforming, and it goes without saying that you need to align your business goals with the latest trends in technology if you want to compete in your market. Professional website development can help you focus on the trends that will improve your business and reach your target audience. 

KC Web Specialists is a web development company in Kansas City offering all kinds of web design solutions for small businesses. We are also a certified Google partner, which means that we know the most effective design solutions for getting a high-rank position and more. If your website isn’t performing to your specifications, call and schedule a FREE Website Evaluation and SEO Report!

KC WEB SPECIALISTS

(913) 489-7866, ext. 107

Overland Park, Kansas