Is Your Website Responsive? Does It Matter?
Is your Kansas City Website responsive, and does it really matter?
Short answer – Yes it matters to Google.
So do you want your Website to show up well in Google? If yes, then it’s important to know if your site is responsive or not.
A “mobile” Website was the industry standard terminology used up to about 18 months ago, when at that point, Google pretty much decided that having a separate mobile version of a Website was not a “good” Website design technique.
They said that your main Website needs to respond to the size of any screen that’s opening it. It’s not an acceptable technique, according to Google, to have a separate site that looks good on a phone, and then one that looks good on a computer. Your computer version must just adjust itself, it must respond and shift stuff around for all sizes of screens.
A good way to test if your Website is responsive or not is to, on your computer, open the site in a browser like Chrome or Safari. Then get it so you can adjust the right side of the browser screen.
Pull the right side of the browser screen in or out, and watch the items on your site. Do they start shrinking, stacking and changing to fit the size of the screen? If not, then your site is not responsive.
Do you want to show up in Google? If your site is not responsive, then you are breaking one of Google’s cardinal rules of exceptional Website design, and they won’t rank your site as high as others with responsive designed sites.
Please don’t shoot the messenger, but making a non-responsive site, responsive, in most cases will require you to rebuild your Website from scratch. It’s a coding thing 🙁
So thanks Google for making life easier for consumers doing searches on their phone. But booooo Google for all the business owners out there right now having to shell out the bucks to rebuild their sites in responsive code.
Author: Chris Nastav
Author: KC Web Specialists
Overland Park, Kansas 66223