What Does A Web Designer Do?
A web designer uses graphics and graphic design software to create the look and feel of a website or web page. They may write the code to make it internet-ready themselves or rely on a team of coders to provide it.
A well-designed website must attract visitors, load fast, and quickly and easily provide relevant information about the company, products/services, and branding that encourages sales conversions. Every element of your website should contribute to those goals.
The Web Design Process
A website that excels in both form and function can be achieved through a specific design process.
1. Identify Goals
The web designer works with the client to determine the purpose and goals of the website. The goals should be specific and measurable.
2. Define Scope
Defining the scope of the project consists of determining the web pages and features the website will need in order to reach the goals as well as the timeline to launch.
3. Create Sitemap and Wireframe
In the sitemap and wireframe step, the designer plans how all of the web pages and features from step 2 will be structured and linked together.
4. Create Content
This step is where search engine optimization (SEO) comes in. It is crucial that the content is informative and focused on the topics relevant to your top keywords.
5. Add Visual Elements
The visual elements like the color palette, fonts, and images should be true to the organization’s branding. If the client does not have a full catalog of image assets already, there may be a good deal of graphic design work to this step.
6. Test and Edit
In this critical phase, the web designer tests the site on a variety of devices, in different browsers, and using site crawlers to ensure everything loads and functions correctly. Any broken links, formatting errors, or user experience issues must be corrected before launching the website because they can hurt your SEO in addition to putting off users.
Launching a new website should be treated as an event and publicized as much as possible. At the very least, it should be shared on all of the organization’s social media pages and Google Business Profiles.
Hire A Web Designer Who Is A Google Partner
Hiring a Google Partner to design your website gives you several important advantages. Google Partners is a marketing program for third parties that manage Google Ads accounts on behalf of other businesses. Google Partner status gives exclusive access to private Google events, Google beta programs, marketing support, and a Google Partner profile page.
A Google Partner is an expert at getting better overall results for improving business growth. That’s because as a Google Partner, they have the inside track on what works and what doesn’t, and how to refine your marketing strategies to reach a larger audience, generate more traffic and put more money in your pocket!
KC Web Specialists is a certified Google partner, which means that we know the most effective design solutions for getting a high SERP and more. If your website isn’t meeting your goals, call and schedule a FREE Website Evaluation and SEO Report!
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
Overland Park, Kansas
KC Web Specialists Marketing Office
KC Web Specialists Accounting Office
1475 Walnut Street, Suite 16
401 W. Frontier Ln, Suite 200A
Kansas City, Missouri 64106
Olathe, Kansas 66061